How Niche Site Lady’s No-Google Blogging Blueprint Makes $70k/Month

Well, it happened!

Niche Site Lady has done her first-ever interview, sharing her strategies and a look inside her businesses, and she does it on the Niche Pursuits Podcast.

If you’re not familiar with NSL, she’s a successful SEO and blogger who has always maintained her anonymity. And today we have an extremely insightful interview where she shares a ton of great information and gives listeners a peek behind the curtain.

She talks about how she started blogging, how she handled the pandemic, and what happened to her site during the HCU. She discusses the pivots she’s made, her strategies for growing on Facebook, and the new tool she recently developed.

Her main site is currently making $70k per month, and less than half of my traffic is from organic search, a third is from Facebook, and the rest is from email.

Her site is currently getting 280k pageviews per month and she no longer writes around keywords.

You do not want to miss this interview with NSL, so put in your earbuds, grab a pen and paper to take notes, and hit play.

Watch the Full Episode

[embedded content][embedded content]

NSL initially talks about her beginnings in SEO working for different companies. In 2019, she started a travel blog for fun, not even aware that you could make money from it. After just a few months, her site started to get traction and she was able to join Mediavine.

That only lasted for about a month, and then the pandemic hit. She continued to build her site, though, and once the pandemic was over, her traffic took off. She shares the strategies she used to build her blog and reveals that by summer of 2021, it was earning $10k per month.

NSL talks about the grind of building her site while raising a family and working a full-time job.

She eventually quit her job and started freelancing while building out her site, and in 2022, she launched her account on X and got 5k followers in the first couple of weeks.

After that she launched her newsletter, so she could share her strategies in more depth.

Niche Site Lady is going ALL IN on Social-First

If you want to see one of Niche Site Lady’s websites, there is a case study going on.

The site is called VeganWins.co.uk and she’s sharing everything she’s doing with it publicly.

This site was built for her by Web Asset Builders, and you can get one done for yourself as well!

These social-first niche sites are designed to capture the attention of people on Facebook, complete with engaging content, visuals, and even newsletter lead magnets.

You can use coupon code NICHEPURSUITS on WebAssetBuilders.com to get 20% off all packages, including social-first niche sites and social-first content! Monthly installment options are also available!

The Social-First Niche Sites & Content Packages

What you get with each social-first niche site package:

Topic & Competitor Research: Analyzing social trends and competitors

Content Planning: Select top topics and create headlines

Engaging Content: Captivating content for your audience

Content Templates, Posting & Management: Publish and style for conversions

Quiz-Based Lead Magnet: Set up quizzes to grow subscriber list

Site & Speed Optimization: Optimize for speed, SEO, and conversions

You can use coupon code NICHEPURSUITS on WebAssetBuilders.com to get 20% off

-Installment options available-

Prior to the HCU, her site was getting 1.5 million pageviews a month and earning $70k. And interestingly, she wasn’t affected by it until about 6 months later, which gave her some time to set up alternative traffic sources.

Her traffic is still down about 70%, and she talks about the strategies she tried that didn’t work out too well before discussing those that did work, in particular, Facebook.

She reveals what has been working for her and how she has adapted her existing content for social media and email.

NLS talks about the importance of FOMO, the length and structure of her articles, the use of images, how she posts content on Facebook, and diversifying her monetization techniques. She also shares her January stats.

In the second half of the interview, she talks about repurposing content for Facebook, how to think about that content, and the tools she uses. She talks about creating news articles, reaching out to brands, and her current following on Facebook.

The conversation then shifts to email marketing, and NSL shares some great hacks for creating newsletter content. She also talks about growing her list and shares the strategies she’s been using that have been working well.

She talks about the biggest revenue drivers from her email, RPMs, and segmenting her list.

Where is she looking in 2025 and beyond? NSL shares the areas she’s going to focus on in the future, and she also talks about how she stays focused and balances all of her projects.

Lastly, she briefly explains the tool she created, Niche Toolbox, and a new project she’s working on.

Links & Resources

Transcript

Jared: I think you and I have gone back and forth on having you on for years now. A lot of people are going to be familiar with you, with your story. You have a very active and popular Twitter account, an equally popular weekly newsletter. You’re one of the few left who shares income reports, which by the way, last month’s income came in at almost 80, 000.

So this is the

NSL: first podcast that I’ve ever done, and I’ve always said if I ever do one, I just want to

Jared: speak to Jared. You do have a background in this. space prior to you starting your own projects

NSL: in 2019. I started a travel blog. It was just a hobby. After a few months, it really started getting some traction.

And that lasted for about a month and then it was a pandemic. By the time that travel came back around, it just really took off. And then by the summer of 2021, the blog was making like 10, 000 a month. Where’d the site

Jared: get, at its peak, pre HCU?

NSL: Traffic wise, it’s probably about, probably like a million and a half page views a month.

Revenue, somewhere around 70, 000.

Jared: Tell us, you know, where you’re at in terms of traffic.

NSL: The brand sponsorship side of things. Uh, how

Jared: did that come about? I just

NSL: want to hear

Jared: about how you transitioned and started. Using your email newsletter, how you’ve grown that and what, how you’ve, um, made the parallels between the content that you’re posting on Facebook.

NSL: Yeah. So there’s two really easy shortcuts as well that you can do with email. So one of them is to.

Jared: All right. Welcome back to the Niche Pursuits podcast. My name is Jared Bauman. Today we have a real treat. We’re joined by niche site lady. Welcome. Hi Jared. How are you? Oh, I’m very good. I’m very excited about today.

We’ve, uh. I think you and I have gone back and forth on having you on for years now. I don’t know what happened, we finally were able to make it work. Um, you know, so, I guess, to kick us off, a lot of people are going to be familiar with you, with your story, you have a very active and popular Twitter account, an equally popular weekly newsletter.

You’re one of the few left that I know about who shares income reports, which, by the way, last month’s income came in at almost 80, 000, I found that, I just found. You’re really good at what you do. Uh, then there’s the fact that you’ve managed to stay anonymous while doing all this, uh, hence the handle name, the video, the way it is.

Uh, but I think your story, that’s what is so captivating and relatable. Um, you’ve been through the same ups and downs in this blogging industry, and you’ve continually found a way to succeed at a really great scale. So I just, I’m so excited to have you today, diving your story and really just learn more from you.

NSL: Yeah, thank you for having me here, Jared. I’m so happy to be here. Um, so this is the first podcast that I’ve ever done. And I’ve always said, if I ever do one, I just want to speak to Jared because I always listen to Nichita Suits and I love how you’ve just got a brilliant way of putting your guests at ease and, you know, it’s like having a nice chat.

So I thought, I’d love to spend the afternoon having a nice chat to Jared. So thank you for having

Jared: me here. You’re too kind. You’re too kind. It’s uh, it’s an honor and a pleasure. Let’s get into a bit about your backstory because You do have a background in this space prior to you starting your own projects?

NSL: That’s right. Yeah. So my background, um, has always been SEO. Um, so I did a few different jobs and then kind of fell into SEO and that was 2008. Um, and that’s what I’ve always done. I’ve always been, um, SEO manager for various companies. Um, never really made much money from it though, but I did enjoy doing it.

Um, and then in 2019, I started a travel blog and it was, it was, you saw it didn’t you? Good timing. Yeah, well, yeah, that’s it. So, um, it was just a hobby because even though I was an SEO manager, I had no idea whatsoever that you could make money from a travel blog. I just thought everyone who did it, they were either a company.

Like a big business, or they’d just do it for fun. So I thought, well, I’ll just do it for fun. Um, and then after a few months, it really started getting some traction. Um, I was able to join Mediavine after about eight months, and I was like, wow, this is actually, this is making me some money, this is fantastic.

And that lasted for about a month, and then it was a pandemic.

Jared: Yes.

NSL: Obviously, all the traffic fell off a cliff, it all went back down to zero. But I thought, you know what, I’ve had a glimpse now of what it could be like. And around the same time, I started listening to, um, I’m watching on YouTube other people do income reports.

Um, so I was watching Fat Stacks on YouTube doing his income reports and Miles Beckler talking about how much money he made and people like that. And that just opened my eyes to the fact that this could be an actual career and that you could make money from it. I’m so grateful to those people for, you know, sharing, um, how much money they were making.

So I was like, right, so I’m going to keep going. So during the pandemic, even though no one was traveling, I just kept writing content, kept putting it out there. SEO content, you know, like written around keywords and things. Um, and then by the time the travel came back around, I had all the content ready and it just, it just really took off.

And I was just shocked by, you know, how, how much it did take off that when travel came back.

Spencer: Hey everyone, Spencer here, founder of Niche Pursuits. Did you know that you can find and fix your orphan pages in the WordPress dashboard with Link Whisper? An orphan page is an article you’ve published with no internal links pointing to it from other articles on your site.

Why should you fix your orphan pages? Well, it makes your site easier to crawl for Google which can lead to more search traffic and improve your UX for your visitors. With Link Whisper, there is no need for expensive crawlers and tedious spreadsheets. Link Whisper simplifies the entire process. The orphan page dashboard in Link Whisper shows which pages need attention.

It even recommends the perfect anchor text for your internal links. Ready to revolutionize your site’s internal linking? Try Link Whisper today. Use the code PODCAST and get 15 off your purchase.

Jared: How much were you doing while you were still working full time? And when did that transition happen? Because I think a lot of people, certainly who listen, but just in general, like, it’s a struggle to try to start something on the side and get it to the point where it’s successful enough when you’re also working a full time job.

NSL: Yeah, and I mean it was a real struggle, because I had two very, very small children, you know, working a full time job. And then obviously when it was the pandemic, you had to do homeschool as well, so we’d kind of have to fit all of that in. So yeah, and I suppose when you’ve had a long day at work, and then, you know, you pick the kids up from nursery school, you’ve then got to walk the dogs, you’ve got to bath the kids, get them in bed.

Have your dinner. It’s 10 o’clock at night. You want to go to sleep. But I really just forced myself to just spend those couple of hours every night working on it. And I suppose that’s what you’ve got to do. You just got to grind at the beginning, haven’t you? Um, and it was worth it. I’m glad that I did.

Jared: You know, it’s funny you mentioned grinding because I’m sure a travel blog during the pandemic was a grind. Yeah. And it’s not one of those things where You’re getting to see the, that tangible feedback loop, SEO is hard enough. You know, when you’re doing SEO and when that’s the primary driver, like you’re doing something and then six months, nine months later, you’re seeing the result, but then you’ve got the pandemic on top of that, what kind of the things were you doing during the pandemic to continue to grow this site?

Because you talked about how when travel rebounded, Hey, you had prepared, ready to go with everything.

NSL: Yeah, that’s it. So I think with my SEO background, I was able to analyze. Do a lot of good keyword research and see what gaps there really were there and say, okay, so looking at the, you know, the first page of Google and thinking, well, I can get that number one spot and I know what I need to do to get there.

And when I do get there, I know roughly how much traffic it’ll bring in and how much it’ll make. And then from hearing, you know, what other people had made from, from blogs and things like that, that just really spurred me on to, you know, put a target in mind. Um, so that’s what I did. And then 2021, travel started up again.

And then by the summer of 2021, the blog was making like 10, 000 a month, which was just mind blowing for me. Because for someone who’d never really made a lot of money at work, I was making like 1, 500 a month for my job. Um, never made more than 30, 000 in a year. Um, and then a year after that, I remember it was like 2022.

And it started making 30, 000 a month. And I was like, wow, this is making in a month what I’d normally make in a year. Like, this is crazy. So, yeah. That’s all the motivation that I needed then.

Jared: When did you, I mean, at, at that point, I’m sure everyone’s thinking like, uh, okay. Quit that job. Like, when did you end up?

As I know you left the job, so that’s cats out of the bag. Sorry, kind of blew that, but where did you end up leaving the job? And of course, this is going to just dovetail so nicely into then what happens, as we all know, with the changes in Google and SEO

NSL: content. Yeah. So I left, I left my job. I started doing freelance work instead.

So I just started picking up bits. Being a writer for other people, um, doing bits of SEO for people, you know, audits and things like that. There was a point actually where I was writing for other people’s websites and then I was hiring writers to write for mine because I could get paid more and then than what I was paying them.

And then I was like, this is silly. Let’s just, let’s just stop doing the, doing the freelance work. Um, and then it was around sort of 2022 where I thought, um, I’m just going to start a Twitter account. Just never thought anything of it. I was like, you know, I’ve, I’ve got some information to share, um, and I know that you can learn a lot as well from what other people are sharing on Twitter.

So I thought, let’s just, let’s just join in with that conversation. I started the anonymous niche site lady account on Twitter, um, and then that blew up as well. Just getting about 5, 000 followers in the first couple of weeks just because I was like sharing what was working. So that was really, really exciting.

Jared: When did the newsletter happen around the same time? Because Uh, I feel like I, I don’t know where I found you first, whether it was Twitter or the newsletter, but, Uh, Twitter’s changed so much over the last couple of years, but the newsletter that you send out goes out every week. I don’t know if it’s been going out every week since 2022, but you are extremely consistent, and you share kind of the best of each week you send out your email.

NSL: Yeah, it’s been a couple of years now. Um, so yeah, shortly after I started Twitter, I thought, I’ll just start sending out. A newsletter, because you can share there in a lot more detail, can’t you, than what you can fit into a tweet. It has to be really concise, even with the threads. Um, so, I started sending out a newsletter, and I just, I always send it 3pm on a Tuesday, and I always have.

Because I thought, if I don’t give myself that time when I have to send it, and I know that it needs to be done by then, then I won’t do it. And a week will pass, and then it’ll be 3, and I’ve not done it. For me, that was the only way to be consistent with it, would be to do it like every single week. And I have done, you know, even if I go traveling for three weeks, I’ll make sure that That is like the one thing that gets done, it’s the Niche Sat Lady newsletter.

Jared: It’s admirable. I have an equal commitment internally to sending my Week in Growth newsletter and um, yeah. Mine’s far more loose. I’m like, if I can get it out like a Tuesday or a Wednesday, that’ll be fine. And even that, I have missed some weeks. So it’s uh, something you can hang your hat on. I mean, we could do a whole podcast about how you grew that site.

On the back of what you learned doing SEO and then grew that to the brand it was. Maybe just before we transition into the elephant in the room, the helpful content update and what it did to content sites, and then what you’ve done after that, because that’s what’s going to be most interesting to people.

Before we transition to that, where did the site get at its peak pre HCU? What was it doing, either traffic or revenue or whatever you’re comfortable sharing?

NSL: Yeah, so um, traffic wise it’s probably about, I can’t remember exactly, probably like a million and a half page views a month. Um, revenue somewhere around 70, 000 in a month.

Um, yeah, that was just for the HCU. But for me, it was a little bit different. So the HCU seemed to really affect everyone in about September 2023, didn’t it? Yeah, yeah. Um, but for me It didn’t. It was kind of six months later.

Jared: Mmm. It’s like

NSL: March. After. There was

Jared: that double whammy where they, the March core update, right?

Was that 20, 2023 March core update or 24?

NSL: 24,

Jared: yeah. So, yeah, about a year ago now. Yeah, that one caught up a lot of people that hadn’t gotten caught up in the HCU.

NSL: Yeah. So, um, So when the HCU happened, and obviously, because I pay a lot of attention on Twitter, and I saw what everyone was saying, and it had really, really affected.

Most vloggers quite badly, hadn’t it? And it only probably like dinged mine a little bit, a tiny bit. So I was like, wow, that’s a bit of a, that’s a bit of a warning flag for me. Because I thought even though mine hasn’t been affected yet, there’s a good chance that it’s coming. Um, so that gave me that kind of six months buffer of time to start pivoting already.

So I already had things lined up for other traffic sources. And then it was sort of March 2024 when it lost the bulk of its traffic. And it’s probably still about, the organic traffic is probably still 70 percent down what it was. But luckily, managed to make up for that, um, primarily with Facebook traffic instead.

Jared: Let’s talk about that pivot, which it sounds like, again, you were able to think ahead, able to kind of read the tea leaves. Look ahead, see what was happening. I mean, I hear threads of that from the first part of your story, where you have two young kids, you’re working a full time job, and you’re still able to put in the hours, you know, it’s just, it’s an adaptable work trait.

You’re able to put in some time ahead of time, so that when March 2024 happens, you lose 70 percent or so of your traffic, you have other things. You ended up on Facebook as a primary traffic source or a primary, you know, thing you focused on, we’ll say, but you tried other things, I believe. What else have you tried that hasn’t worked?

And then we’ll spend the bulk talking about what did.

NSL: Um, yeah, so I’ve dabbled in little bits like Pinterest, which I know people do really, really well with Pinterest and travel. But I think I’ve just been a little bit lazy with it and I just kind of outsource it to someone who uses the tool and I pay her like a hundred or 200 pounds a month and it makes about 500.

So you know, I’m just kind of leaving that and that’s one where I probably should go after it because I know that there’s probably a big potential there and that one is kind of a backup as well. So it’s like, you know, if the Facebook stops working, then maybe I will actually put some time into learning.

You know, how to do Pinterest, um, yeah, dabbled in, in YouTube, like made about 50 videos, which now probably make about 500 pounds a month. So if I think that as an hourly rate, um, that’s, that’s not good. Um, but yeah, Facebook is the one that, that, that just started working straight away. So at the time I had about 5, 000 Facebook followers just so it should grow and organically, um, you know, just from like having the little.

Icons on the website or whatever, because with having so much website traffic, a few people will then just go and click through to your Facebook anyway. Uh, but I’ve always hated Facebook as a user. It’s just not a nice place. It’s where people from school are arguing with each other, isn’t it? And all it used to be that now it’s probably just AI pictures of like Jesus baking a loaf of bread and stuff.

It’s one of which is worse. I never liked it as a user, but I thought, well, I’ll start posting some links to articles on there just to see what happens. Um, and the traffic was really good. I was really shocked by, even with just 5, 000 followers, you know, I could probably get like a hundred thousand page views a month from, from that.

So I was like, right, I’m gonna, gonna double down on this and spend some time doing a bit of, you know, trial and error and, and see what works and grow the Facebook page and grow that traffic as well.

Jared: What did you find initially was working? Was it literally that you had 5, 000 people that are really engaged and so whatever you posted, they wouldn’t, they would, they would enjoy.

Or were you kind of changing the way that you were framing these articles in a way that kind of appealed to Facebook users or Facebook’s algorithm?

NSL: Yeah. So, um, I did find that certain types of articles works a lot better. Um, and then around the time, the same time as I was doing that, I’d also started de optimizing the website because from what I’d read, being over optimized and focusing too much around keywords, Google was something that Google was cracking down on and didn’t like.

And my website was definitely like that. It was a lot of articles that were just written to answer a particular keyword based very closely around what people searched for. Um, so I was, so I was like, right, all that’s got to go, I’ve got to de optimize it. So at the same time as de optimizing those, it made It kind of twisted the angle of the content to make it in a way that was more interesting and more like discoverable on Facebook anyway.

So for example, if I had written a post before and it would be like, what size hand luggage can I take on a Ryanair flight? Which is obviously very closely based around a keyword. Well I’m not going to write for that anymore now because you’re not going to get a blog on the first page for that query whereas you might have in the past.

So I’d twist it around to say something like, um, Passengers are furious over the Ryanair baggage sizing restrictions. Like here’s how to not get caught, get caught out and things like that. Um, and then kind of angle would then work very well on Facebook. So I had my team then go through the whole site.

We had, I don’t know, probably close to a thousand articles, uh, de optimize everything, um, for search, but then at the same time, see how we can make that more suitable for Facebook. And we did find as well that those types of articles, as well as working well on Facebook, they work really well on email.

It’s the exact same thing. It’s, you know, someone not necessarily looking for the information, but when it’s placed in front of them, they think, Oh, that’s interesting. I want to find out more about that. And then they click through.

Jared: Can you share, cause I know people are, are going to be curious about this.

Could you share exactly, you know, as detailed as you want, but kind of the process of what it looked like on a per article basis of going in, I mean, we can all picture these, you know, PAs. Mark? We write those, you know, and we put them on our website, not saying that’s what all your content was, but certainly got an image of that as you were talking about it.

What was, what was the process to go in and change that to something that would be social media and email, uh, would be interesting to social media and email?

NSL: Yeah, so the way that I had originally written things, um, I used to watch a lot of niche site YouTube, so people who would like demonstrate, you know, how to do things a certain way.

I think there’s a lot less of that that exists now, but a few years ago there was a lot of it. So I used to watch everything that Income School did. Um, and I used to follow that quite closely. So I used to use their method. Um, so your title would probably question, which was very closely aligned to the question that people were searching for.

Um, and then you would have like an answer target. So you’d have like a bold section that you wanted to be the featured snippet that would answer that question. Um, and then going down, you’d have more questions that are kind of related and answers to them. And then even right at the bottom, you’d have like an FAQs, which is just.

Loads of like little questions with the answers to try and match the A walk

Jared: down memory lane

NSL: right here. Yeah, so that’s exactly how I used to do things because that’s, um, that was working and it did work really, really well at the time. Um, obviously nothing like how, um, I would do things now. Um, so we would go through and the first thing that we would change is the title.

And instead of being a question, we would try and make it. Something that kind of stops the scroll, grabs attention, um, and sort of makes people want to read it to find out what’s inside the article. So we’re always trying to like, inspire that FOMO, so that when people click it, and it says something like, Passengers are furious, they’re like, oh, why are they furious?

About the baggage, um, requirements. And then it makes people think, oh, well if I don’t Read this. My bag might be too big and then I could be charged loads of money when I get to the gate So I better read it and find out and then obviously you’ve got to make sure that you follow up with that within the content Because it can’t be clickbait.

You have got to answer Um, the question that you’ve put in someone’s mind. And then what we’d also do, is instead of having questions for the headings, we’d make sure that every heading, um, stands alone, and gives you the actual answer. So, for example, instead of the heading being, How heavy can your bag be?

The heading would be, Bags must be under 10 kilograms.

Jared: Ah, yes.

NSL: But as you’re then reading through, and skim reading it, You’ve got all the little bits jumping out at you. It just makes it a lot more user friendly and easier to read.

Jared: How long are most of these articles, you know? Maybe as it looks today, like, maybe, obviously you went back and reworked a bunch, but then you’re now producing more of this.

Are these longer articles and are you trying to go after bigger terms? Or are they still more longer queries that are a little bit less, uh, or a little bit more targeted in their interest level?

NSL: So we’ve got a real mix. There’s everything from like 500 word posts to 5, 000 and everything in between. Um, it just really depends on what the, what the topic is.

Jared: Uh, images, graphics, like Facebook’s, uh, image heavy, right? And, uh, you didn’t necessarily need to focus on imagery necessarily for SEO focused traffic, although you’re in the travel niche, so people like images, right? What, was there any transition on Facebook at the time or even as you’re, you’re doing it now for, uh, for a change in the way you approach images?

NSL: So what I always used to do on Facebook would just be post a link and then let Facebook pull through the featured image from the post. Um, and I did that for a long time. And even after everyone was saying, no, you’ve got to put the link in the comments. You’ve got to just post an image in the link in the comments.

And I tested it and I was like, that’s not working. And it’s only fairly recently that I’ve realized that I was just doing that wrong. Um, because I was just literally posting an image and then the link in the comments and people would have no reason to go to the comments. They would have, they wouldn’t know that there was an article there.

Obviously nobody clicks through, but what I’ve since realized is it’s really easy. You just have an image and then in Canva or whatever other tool you use, um, you get the title of the blog post and you put it over the image. So it’s like an overlay. Um, and then it makes it really clear that that is actually the title of a post and if you click in the comments then, then it’ll be there.

There you go. Then in the description above as well to kind of, I would never say like link, check the link in the comments or anything like that. But just something more subtle to spark a conversation and make people then go to the comments where they found it. So since I started doing it that way, yeah, that works loads better.

Jared: So you went through, you know, this process of transforming all your content, getting traffic on Facebook. Where does all this fit into the timeline? Uh, Oh, we’ve got this September 2020, uh, 23, helpful content update, writings on the wall, March 2024, organic traffic plummets. Where does all this fit into that timeline?

When did you start to kind of recover overall traffic as a byproduct of all this stuff you were doing for Facebook?

NSL: Yeah, that’s a good question. It’s tricky because travel is very, very seasonal anyway.

Jared: Yep.

NSL: So, you get the big peak in January when everyone just wants to plan their travel for the summer because they’re sick of it being January and they want to get away.

And then there’s a bit of a peak in the summer while people are actually traveling and then there’s kind of troughs either side. So, it is tricky to say, you know, it went up then, it went down then because it kind of would have done anyway, apart, we know with seasonality. Um, but because I’d already Started growing the email list and building the Facebook audience before it was really affected by the Google updates.

There wasn’t too much of a dip in between. I’ve been quite lucky like that.

Jared: It’s clear that you were able to rebound the traffic. Like tell us, you know, where you’re at in terms of traffic. You talked about how you’re only getting about 30 percent of what you used to from organic search. Um, you know, you’ve made up for that probably sounds like most of a Facebook like give us an update on where things are at, um, as best you can noting that there’s seasonality.

So traffic’s going to change based on seasons and revenue will change based on seasons. Um, uh, also tell us how you’re monetizing, you know, what are your primary monetization methods?

NSL: Yeah. So, um. This January just gone, um, we’ve had, uh, over a million page views again, um, which is fantastic. Organic search is now only 33 percent of the traffic to the site, which is a goal that I’d set for myself.

Um, I, I thought if I can have Just a third of the traffic coming from Google and then ideally a third from Facebook and a third from email. Then that’s a very solid base then because it means that any one of those can disappear and we’ll be absolutely fine. Um, and I now feel very, very relieved that even if the Google traffic drops to zero, it will be absolutely fine.

And that is a fantastic, um, position to be in. So yeah, we’ve got 33 percent coming from organic search, um, 44 percent coming from Facebook, um, 10 percent coming from email, um, and then the rest, a little bit of 5 percent maybe from paid Facebook ads and 5 percent from direct, just like Google discover mostly.

Um, so yeah, that’s feeling a lot more balanced. Um, and then the other thing that I wanted to balance out was I used to have like 90 percent of the monetization with display ads. And that was something that worried me a little bit as well, because, you know, you never really know what’s going to happen there.

There’s always the thing with third party cookies looming, you know, it keeps getting kicked down the road, doesn’t it? It’s always there. So I do want to be in

Jared: the

NSL: position where, um, you know, even if, you If display ads get turned off, for example, that’ll be absolutely fine. So that’s something that I have been, um, working on as well.

So now I’m still on sort of 60 70 percent of the income coming from display ads. Um, but I’m really working on increasing the percentage coming from affiliates and brand sponsorships. Um, particularly brand sponsorships. So we’re at about 15, 000 a month at the moment from brand sponsorships. So, um, yeah, we really do want to, to ramp that up.

Um, Because that’s something that you can, you know, you can make money on really without having to even rely on website traffic a lot of the time. Brands will pay to appear in the email newsletter, um, or I’ll do, you know, sponsored posts on social media, Facebook, Instagram. So, um, yeah, that’s something that I really want to ramp up this year as well.

Jared: And you’ve managed to, from what I can tell, to eclipse your average earnings pre, you know, HCU, pre organic traffic change. You’ve managed to eclipse those, right? Um, uh, or at least meet those. And so you’ve kind of almost had a complete rebound, but now you’re incredibly diversified in traffic sources, and continuing to diversify, and on a path to diversify where that revenue comes from.

NSL: Yeah, that’s right. Yeah, that’s, that’s the plan. It’s always just to try and You know, stay safe, whatever happens because it’s scary, isn’t it? You know, nobody wants to have their eggs all in one basket. So anything that we can do to diversify traffic sources and monetization, it’s just future proofing and just want to make sure that I never, ever have to go and work in an office again.

That’s the main thing.

Jared: Well, congrats on all this work. It’s, it’s a lot. And that’s the thing I think. You put in a lot of work. You didn’t just walk away from the project when, you know, the March update happened, or when, you know, you realized that it was going to be a lot of work to transition into the next evolution of online, of an online website.

So, you put in a lot of work. Let’s spend the second half of the interview, I’m going to try to get as much out of you in terms of nitty gritty tips as I can. So, um, let’s start, let’s go back to Facebook a bit. You shared, you know, hey, here’s exactly how I’m posting it now. Here’s what I’ve learned. What would you, what else would you tell people who are, um, who have a lot of content, are willing to make the transition to taking that content and making it more applicable for social media?

But what are the tips that you have for how they share that on Facebook?

NSL: Yeah, so I think the first thing to think about is whether your niche site is actually suitable for Facebook. Because I’ve had a few different sites, um, I think the most I’ve been running at once is about six. And the, um, the travel one has always been the main one.

But with the others, I’ve not been able to pivot them away from that organic search model and onto Facebook. Um, so for example, one of them I’ve got is a, is a gaming site and it’s about, you know, tips about how to play particular games. And the idea is that someone will be playing the game, they’d get stuck.

They wouldn’t know what to do next, they’d pick up the phone and then they’d find the answer and they’d continue with the game. So all of that traffic, just, there’s no way to make that work on Facebook. I’ve looked to see if there’s any other kind of pages that are about it and, and they’re not, the audience just isn’t there.

The audience on Facebook, it tends to be, you know, people who are 40 plus, whereas people who play the game tend to be more like teenagers. So, that’s the first thing you need to think about is that not every site is, is suitable for that. Um, but then if it is, um, then yeah, you can just think about the, the kinds of, of content that will work better on Facebook.

It really does require a kind of mindset change to get into the mind of the Facebook user. Like if you’ve been writing things for search for so long, like I have, it’s just a completely different type of content. Um, so there’s various tools that people, um, can use to come up with, with ideas. So I use Strevio quite a lot, which is good because you can put in competitors Facebook pages and you can see which.

Posts of theirs are working Beth. Um, I’ve also got my own tool, which I’ve been developing a niche toolbox where you can just put in your niche or a topic and it will come up with for you the types of titles that will work well on Facebook and then it’ll even like write all the articles for you and it’ll format the posts for you and things like that.

So, um, yeah, so it’s a combination of just trying to think about it, but then there are some tools as well that you can use to help

Jared: with it. How much content are you publishing right now? We didn’t talk about that. I realized that’s a little out of order for me to ask right now, but you talked about, you know, articles that then go on to Facebook, then drive the traffic back to those articles.

How many articles are you producing that’s ending up giving you this million page views per month sort of stat?

NSL: Not very many at all. So most of it is actually, um, updating older articles. Yeah. So I try to keep the articles updated like once a year. So if we’ve got a thousand, that’s like three, three every day that needs updating, right?

Probably takes an hour or so to update them. So just updating them is a big job. When something’s had a fresh revamp after a year, we will just treat that as a brand new article. And that’ll go in the queue to be posted on Facebook. So, when it comes to adding brand new ones Not really. We do, um, we do a handful every month.

You know, sometimes I’ll think of something, I’ll think that’ll make a brilliant, um, article and I’ll add that to the list and we’ll get that written. Um, we also do quite a bit of news, because I think news seems to work really well and it’s, there’s tools that I use that just make it so easy to, to write news.

Sometimes it’s just a case of turning a press release into a news article, partly because that keeps brands happy and if a brand sends me their press release and I publish it, they’re happy and it keeps them on side and then we might be able to work together in the future on a paid basis with some kind of sponsored partnership.

Um, sometimes the news might just be, I’ve just been looking in a travel Facebook group and someone’s posted something that’s getting people talking and it’s controversial or it’s new. Um, and I’ll just take that and you can literally turn somebody’s post in a private Facebook group into a news article.

Um, and we can do that really, really quickly. Sometimes it only takes 10, 15 minutes to get those done from start to finish, but then it goes a little bit viral on Facebook and you might make a thousand dollars off that.

Jared: Oh boy. Um, the, the brand sponsorship side of things. Uh, how did that come about? And, uh, how, how does, like, how do you even get into that?

You know?

NSL: So I’ve been, I’m probably not a good person to talk to about it because I’ve just been so lazy. I’ve just been really guilty of just waiting for things to drop into my inbox. And then replying to those, um, but what I’m about to start doing now is a lot of actual outreach, um, because I think you only get a tiny bit of it, don’t you?

When you wait for things to pop into your inbox.

Jared: Well, it’s also a testament to, you know, when you’re getting a million page views a month, you’re going to get on the radar of brands when you’re, you know, prolific on Facebook, like this is where brands look to find, uh, you know, it’s, it’s one thing to outreach to brands and say, here’s what I can offer.

But at the day, like somebody on the marketing team for that brand is. Going around and looking at what’s working in their industry and they want to be a part of that. And if you’re getting that much traffic and that much exposure on Facebook, it makes sense that they would be reaching out to you.

NSL: Yeah, and I think part of it comes from, um, being an affiliate as well.

So if I’m sending deals through for my newsletter, like affiliate offers for travel, then, you know, those brands will be aware that I’m sending them traffic and sending them bookings anyway. So then they might reach out to me and say like, what else can we do? Can we, can we do some social media? Can we send you on a trip?

Can we, what else can we do? So it’s been working that way.

Jared: Last question on Facebook that I can think of right now is what has that grown to in terms of followers, in terms of engagement, you know, you talked about when you started, you, 5, 000 was giving you lots of traffic and engagement, but where has it gotten to now?

NSL: So at the moment, it’s got about 80, 000 followers on Facebook, which is still pretty small when you think what some Facebook pages are. You know, there’s plenty of pages that have at least 10 times that, but I do think when it comes to how much traffic you get compared to how much followers you’ve got, it’s definitely not linear.

Yeah. And I think even with 5 followers. You can really get a decent chunk of traffic from there. Um, because I think it’s like anything on social, the people who see your content, the people who click your content, it doesn’t mean that they follow you. Um, I had a look the other day to see, um, on YouTube, and it’s like, it said, um, only Out of, you know, like, how many people subscribe to your YouTube channel and how many watch it.

How many of them watch

Jared: it? Like 2. 4 percent or 19. 5%? What is

NSL: what? 1 percent of people who watch your videos have subscribed. Yeah. It’s like that, so it’s the same kind of thing with Facebook. So, you know, you can have 5, 000 Facebook followers, but then you can send 100, 000 people to your website every month because it’s not the same people.

The follower count is, I mean, it helps, but it’s not, it’s not the main, the main thing. The main thing is that you can create. Um, interesting content that people, you know, it stops the scroll, first of all, makes them want to click through, makes them comment on it, makes them share it with a friend. Um, and if you can create some really useful things as well, I think a lot of the sharing probably happens off Facebook.

Right. So when I get emails from people, um, who, you know, they’ll read my travel newsletter and they’ll be, you know, be like, Oh, my friend sent me this in WhatsApp. Or my mom told me about your page or things like that. So, um, I think that all helps as

Jared: well. Uh, I want to ask you about email because you’ve mentioned it a couple of times now and maybe make the transition by going back to a comment you said earlier that when you are writing content for Facebook or social media, it makes it a lot easier to share over email.

And I think for a lot of people listening, maybe double down on that, listen to that and use that as we transition. Because I think a lot of people have tried email marketing with a website of theirs that was really SEO focused. And it’s hard to make that work on email because when you’re writing a post for SEO, you’re answering someone’s queries that they are typing.

So they actually have this thought, they’re like, I got this question and then they’re asking it and then you’re the answer that shows up. But on email, You’re going to them, it’s not the other way around. And so the type of content that a lot of people will post on, on, uh, on a website for SEO doesn’t really work very well on email.

So I just want to hear about how you transitioned and started using your email newsletter, how you’ve grown that and what, how you’ve made the parallels between the content that you’re posting on Facebook.

NSL: Yeah. So there’s two really easy shortcuts as well that you could do with email. Because it’s one of those as well at the beginning.

So if your email list is really small, you don’t want to put a lot of time into it. Like, you don’t want to spend all day writing an email and send it out and only a hundred people read it because you’re never going to get a return on investment. So I think there’s a few shortcuts that help with that.

So one of them is to write a really long sequence. So if you can, every week, you write an email and you do that for 50 weeks, but you make it so that when someone joins your email list, they get email one, and the next week they get email two, you’ve got that sequence of 50. And after that point, someone can go back to the beginning and they’re not even going to notice.

Because by then it’s been a whole year.

Spencer: You did.

NSL: So you only have to write 50 emails. After that first year, once you’ve written 50 emails, which I’ll probably have 50 links through to your articles. That’s just done then and you’ve got that forever and whoever joins your email list, you know, that’s done.

So that’s one email a week sorted. Another email in a week would just be any new content that you’ve created that week, which could also just be posts that you’ve updated and sometimes an update could be really really quick. It might only take five minutes. It might just be a case of fact checking everything.

Maybe adding a little bit, fixing something that’s broken, change the date, that counts as a new post. So that week could just be a new post and you can also just automate that. I mean, it’s not the neatest. It is better to do it manually. Well, you can just automate it so that those just go out every week, whatever you’ve written.

So that’s two a week, um, a third one in a week, I would probably just do any particular deals that I found and make it like affiliate focused. I know, especially with travel, there’s a lot of people who are totally ready to take a holiday, but they just don’t have the time to go looking for the one they want, or they don’t know if it’s a good deal.

What they do want is someone that they trust to spend the time looking for the deals, which I’m doing anyway, because I’m always looking and then just send them an email with like, these, uh, What I’ve found, I’ve just found this trip to here, this airline’s got a sale on, um, this is one that I’ve just booked myself, or this is one that I’ve, you know, told a family member to go and book because it’s a really good deal.

And just send that out with the affiliate links and then before you know it, you know, you’re only spending a couple of hours a week, you’ve got three emails a week going out.

Jared: Yeah. That’s amazing. I’m wondering, I feel like I might be able to guess, but I’ll ask it open ended later. I’m wondering, how are you?

How you’re growing the subscriber base for your email list and, uh, and how you’ve grown that over the, over the last year plus.

NSL: Yeah. So I’m doing a few different things actually. I think whatever method you do, you’ve always got to have a lead magnet, haven’t you? So you’ve got to have some kind of freebie, like a checklist, PDF, calculator, something like that that you can give away to people in exchange for their email address.

So traditionally what I’ve always done is I’ve just had those on the site, sort of, you know, irrelevant. Place in the content. Here’s a calculator for this. Brilliant. And that does so well. Um, if you’ve got a lot of visitors to your website, that’s gonna do well because, you know, even if only 1 percent of them click through and get it, you’re still growing your email list.

But then what I’ve started doing recently is two new methods that have been working really well for me. Um, so one of them is using Facebook ads with the exact same freebies that you’re giving away anyway. Yep. There was one, uh, but it was a travel planner, and I was selling it for a while. I was selling it for about 13, and it would make sales every now and then, but it wasn’t really making much money.

Um, so I was like, well, I’m just gonna give that away for free. So my Facebook ads are just literally, here’s this planner. It was 13. It’s now free. Click this button if you want it, and people just pop their email address right in there on Facebook, and, uh, and they get the planner. Um, so I’m getting email subscribers that way for about 20 cents each at the moment.

Jared: Yeah, that’s great.

NSL: Which is pretty good. Yeah. Um, I’ll make that money back within a month or two with them, you know, clicking on affiliate links. So, so that’s good. I’ll keep doing that. Um, and then the other way that I’ve been doing it without ads is using ManyChat. I feel like I’m a little bit late to the party with ManyChat, but I absolutely love it.

It’s so good. So with that, I’ll just do the same, but I’ll just do an organic post. It might be maybe a picture of me holding the planner that I’ve printed out and be like, look, I’ve made this if you want it, comment planner and I’ll send it to you. Put that out on Instagram, put it out on Facebook. People will see it, the comment planner, and then they get a DM from ManyChat and they put their email address in and it sends them the planner and then they’re on the email list.

Um, and ManyChat is super cheap, isn’t it? It’s like 15 a month. It’s the best deal in history. And then they’re freeing email subscribers. So yeah, if you’ve already got a following on social and you just want to convert them, um, that’s a great way to do it for really, really cheap.

Jared: What have you found has been the most successful from a profit standpoint with your email newsletter?

Uh, you, you’re driving people back to your content that you already have live. So you’re getting the display ad revenue. Um, affiliate, you know, offers you talked about, you know, Hey, here’s, uh, I don’t know. I won’t presume what it is, but some affiliate offer you’re promoting and because they trust you and they follow you and they want the easy button, they’re willing to book whatever it is you promote.

Uh, some other form of monetization on email, like what have been, you know, the biggest drivers of revenue as it relates to your email newsletter?

NSL: So that’s a really good question because I actually. I get half of my website traffic from the UK and half from the U. S.

Jared: I was going to ask, it’s on my list to ask you about, so go

NSL: ahead.

The email list is 50 50 as well, um, so I need to do separate sends because I tailor it because the audience is, you know, they go to different destinations. Yeah! Very different things, so I tailor it. So, with the US side of the audience, it’s very much just sending traffic back to the site. Because the RPMs for the US are huge for me, they’re like 100.

Quite often full life, massive with, with the uk, uh, with the US side of it. So they mostly just get funneled back to the site. But then with the UK audience, they mostly get the affiliate offers. The RPMs for those guys are like a quarter of what they are for the us. Um, but then the affiliate offers make me so much more.

Because I’m in the UK and I’m finding deals for people in the UK, they’re the offers that I’m looking at anyway. So if I’m looking at holidays, you know, I might be going to Spain or something and that’s where people from the UK go whereas not so much from the US.

Jared: Big trip for me.

NSL: Yeah, exactly. You’re not just gonna go there on a cheap like four night break.

UK people are and that’s the kind of deals that I’m looking at anyway. Um, so yeah, so with, with them, it’s affiliate. Um, and that’s something that I’ve, I’ve learned is that for someone, being someone who doesn’t live in the US, the US audience is brilliant for ad revenue. But then when it comes to affiliate, it’s totally the other way around.

Jared: Fascinating. Interesting. So you’ve tried affiliate offers, even though you don’t live here, you’re like, let me try it and it hasn’t worked as well. Or you just haven’t tried because your RPMs are just so ridiculously good.

NSL: Yeah, I’ve tried it and I just can’t. Make it work. I don’t know. Maybe I’m like just not tuned into what people want or I can’t, maybe the programs aren’t as good.

I don’t know. I just can’t make affiliate and travel work in the U S. So if anyone’s good at that, get in touch with me.

Jared: Reach out. Yeah. Need help. You know, we’ve got these, almost these three pillars you talked about in terms of your traffic sources and correct me if I’m wrong, I was just taking notes as you were talking.

You got Facebook. You’ve got email and then, um, uh, uh, you’ve got all the other stuff that you’ve tried or are trying. What is going forward? Like, what, what, what do you, what are you keen on? Uh, is there any new channels you want to try? Are there any new areas of growth you’re looking to put time and effort in?

Seem to have the Facebook and the email pretty well down, but where are you looking in 2025 and beyond?

NSL: Um, I’m really just looking to continue to grow the Facebook and email because You know, I’ve still only got 80, 000, um, Facebook fans and probably maybe a hundred thousand on the email list. So that can grow so much bigger.

There’s a real potential there. Um, so it’s just a case of growing that, growing that larger and then working more with brands on, on sponsorships and affiliates, really. That’s, that’s what I’ve got. I was going to say,

Jared: then there’s the revenue side of things that you talked about diversifying the revenue.

So you’ve got traffic sources, you’ve got revenue sources. We just talked traffic sources, but revenue wise, you’ve got display ads coming along. Those RPMs are to die for. Uh, and then you’ve got, obviously, this other part, which is brand sponsorships, affiliate. And you talked about growing brand sponsorships.

Um, is there anything in terms of affiliate that, because affiliate’s a topic, by the way, for travel that’s very nuanced. A lot of people talk about how valuable affiliate is. A lot of people try to avoid it. Um, anything going forward that you’re going to try to grow with brands, sponsorships, and affiliate?

You have touched on that a bit, but just trying to kind of bring it together so we hear where you’re going in 2025.

NSL: So, yeah, this week we’ve been working on, um, sort of refining the packages that we can offer to people. You know, how we package that up with a sort of a bronze and a silver and a gold tier.

And then what people get for those in terms of, do they get sponsored posts? Do they get, um You know, mentions in email newsletters. Do they get like a, a unique email newsletter that’s just promoting them? So packaging up those different types of things, just so that we can scale it up. Cause at the moment it seems to be, you know, someone I’ll, I’ll reach out and say, we’ve got a budget, we’ve got 7, 000 euros, what can you do?

And then I’m like, ooh, what can I do? It’s like starting from scratch every time people pull bits together. So, um, yeah, it’s just working on the systems and the processes more so that we’ve got that in play. And then we can start then, you know, reaching out to people and having those conversations and just having everything ready and Having a bit of a, a production line of it as well to make sure that we can, can get everything done.

Because especially if sometimes if they want me to actually travel to the destination to take photos and unique video, that’s obviously something that’s then all got to be factored in. So.

Jared: Right, right. Which is a huge time suck. .

NSL: Yeah. It’s, it’s gotta be, uh, it’s gotta be worth it. You know, at, at first when I first started, I would just used to think, oh, wouldn’t it be fantastic to be invited on a trip for free?

Like that? That’s the, the end goal. That’s the dream. And then sometimes it’s like, well, it’s not really because if I’ve gotta take like a full week out of the office and some of the, the chips, some of the trips, only like little cheap ones anyway.

Jared: Yeah.

NSL: Um, yeah, you’ve gotta, you can’t, you can’t say yes to everything.

Jared: Uh, it’s funny how the, the, the roles get reversed a bit from the beginning to where then you have to start evaluating how much time it takes. It’s, it’s a job rather than just to travel. Uh, it probably dovetails perfectly into my, my last question for you and that is about how you do it all. How you have balanced, how you achieve this while still being, you know, you talked about being a mom.

You talked about growing this. You have, obviously. Your um, your niche site lady newsletter. You have other sites. We didn’t get to talk about it I wanted to by the way, but there’s just too much good stuff happening So i’m not going to go into all but you have other sites other projects you’re doing like Maybe just to wrap it up, how do you balance it all?

How do you stay focused? How do you not get distracted? How do you get so much done in so little time? It’s kind of a productivity question. It’s kind of a work life balance question, but I’d be remiss if I didn’t ask you because I’m so impressed by all you’re able to accomplish with all the other obligations you have.

NSL: It’s definitely a juggle. It’s always been a juggle. I think naturally I’m a very sort of disorganized, chaotic person, like always have been. And then, you know, trying to fit so much in. I really don’t work as many hours as I used to either. Like, I used to work a lot. I used to work all of the hours. Um, and now I don’t.

I’ll sort of, I’ll take the kids to school and then I’ll either go to the gym or I’ll walk the dog. And then, you know, I’ll finish sort of early afternoon, pick them up from school. And then I’m away traveling like once a month as well. So really if I think about the hours that I work in a week, it probably only adds up to 20 hours a week or something like that now.

It’s not a lot. Just because I’ve prioritized. You know, exercise and spending time with the children and the dogs and, and everything like that. So I think what that’s forced me to do though, is just work on the most important things. And every single day, I’ll make the to do list and I’ll tell myself like, what is the most important thing to do today?

Um, and what that means is that there’s an awful lot of things I have to say no to. Try and say no to as much as possible. And then it also means that some things just don’t get done, and that’s really hard. So. So, for example, in the summer, I went on, on a few trips, where I’ve been, and I’ve filmed all of the content to make YouTube videos, and it’s all there, but it’s not been edited, and the videos aren’t out, and it’s six months later, and old me would’ve been like, oh that’s awful, now you’ve gotta stay up till midnight every night until that’s done, but now I’m just like, well, what’s the ROI on that?

Is it the worst thing ever if those videos never go out? No. You know, I’d rather. Not get too stressed out. So, yeah, it’s just always just trying to work on whatever is the most important thing and what’s going to make the money and just always try and remember that. It’s hard. Well,

Jared: I mean, it is very hard and, uh, I’m always impressed by people who are able to execute on some of those strategies, like saying no, doing the most important thing every day, not getting distracted.

So, um, uh, we, we can’t get into all, uh, some of the other side projects you have. I will just say. Follow you on your email newsletter, because I know I see the updates every week about the different projects you’re trying, not just this travel site, but some of the other ones. It’s a great place to get all that information.

Um, you mentioned a couple of times, speaking of efficiency, you mentioned Niche Toolbox. When you developed that, you mentioned Strev, you’re like, how does Niche Toolbox, how does that help, you know, tell us a little bit more about that and where people can learn about it. How does it help people save time with what they’re doing?

NSL: Yeah, so, when, um, when my VAs were, you know, creating content to post on Facebook and, you know, coming up with the, the titles and writing the articles. We were trying to use lots of different tools and pulling things from different areas, and it was a little bit all over the place, so I thought, you know, we’ve got to get a process together.

And then I just thought, a suite of custom tools that were built just to do that job are just exactly what they need. Um, so I’ve teamed up with a fantastic team of developers, um, who’ve done a wonderful job of building that for me. Um, and then I thought, well It’s too good to keep to myself, like, I might as well let other people, um, have access to it.

Um, so that’s something that people can, um, use for a monthly fee and that will enable them to come up with the right kind of articles that do well on Facebook, it writes the content. Um, it formats the posts, it comes up, it’s got a fantastic bit in it that I love that does like memes because obviously on Facebook, as well as driving traffic to your website, it’s really good just to have people engaging generally and, you know, sharing like funny memes and grow the page like that.

So, um, yeah, that’s, that does a really good job of memes, which I never thought that AI could, I mean, I could have never built something like that, but the developers have done a fantastic job of it. Um, so that’s available and then something else that I’m working on as well at the moment is because I get so many questions from people who are kind of quite new to using Facebook as a traffic source and they just don’t know where to start.

Spencer: Yep.

NSL: So I’m just writing, I don’t know if it’s going to be an ebook, just a kind of general guide that kind of goes through everything that we’ve talked about today and you know, the strategies and how it all works and some like. Little tips as well. So that’s something that I’ve been working hard on this week.

So that will be out, um, very soon. So yeah, keep a lookout for that one.

Jared: We’ll put a link in the show notes to the toolbox. And we’ll look forward to the, uh, the Facebook guide or ebook or whatever, whatever it’s going to end up looking like. Um, this, this has been such a wonderful interview and I just was about to say that I’ve, uh, we’ve managed to keep your anonymity the whole way as I almost said, thank you.

And, um, and, and blew it there, but we’ll keep it, we’ll keep it there. This, uh, this has been a long time coming. I, I’ve, I’ve met up with you once in person. It was a treat to meet you. I’ve, uh, we’ve exchanged a lot of messages over the years and I’ve always told you, I’m like, I totally get. Um, that you don’t do podcast interviews, but if you ever do, please consider this being the first one you do.

I’m honored that you said yes to that, uh, many years down the road. And I’ve, it’s just been so fun. It’s almost serendipitous because I feel like if we’d done this interview a couple of years ago, we wouldn’t have gotten the full story arc. And we wouldn’t have gotten to hear, um, not just the success you had, but then also the way that you’ve continually adapted and pivoted.

And, um, and then what you’re doing now to succeed. It’s just. Really, really cool story. I just can’t thank you enough for coming on and sharing it.

NSL: Oh, thanks Jared. And thank you so much for having me on here. It’s so great just to be able to, to chat to you about it. And thank you for preserving my anonymity as well.

I know that’s a tricky one cause it’s not something that you, you really do for people. And it’s probably a lot of people who prefer to stay anonymous, but they put their faces out there. Um, but just for me personally, because. As a niche site lady on Twitter, all I do is talk about money and you know, how much I’m making.

And at the end of the day, I’m a British person and we don’t do that. It’s true. You

Jared: don’t.

NSL: Yeah. That’s it. So for me to be like, Oh, this is my name and this is my face and this is how much money I’m making. That just would never happen. That’s not possible. So yeah, we have to stay anonymous, but thank you.

Jared: We get to enjoy all the content on a weekly basis, but also here. Appreciate it. Thank you so much. Until we talk again, appreciate you coming on board.

NSL: Thank you. Bye bye.

Spencer: Hey everyone, thank you so much for listening to the Niche Pursuits podcast. I just wanted to remind you that if you are ready to start building smarter, faster, and easier internal links, you should check out Link Whisper.

You can get 15 off Link Whisper when you use the coupon code PODCAST at checkout. Head over to linkwhisper. com and use the code PODCAST in order to save 15. Thanks again for listening.

Source