Facebook Just Got Rid of Fact Checkers, Here’s Why

Welcome back, everyone, to the latest episode of the Niche Pursuits News podcast!

This week Spencer and Jared talk about some of the biggest headlines, they share some inspiring side hustles, and they reveal some very lucrative weird niche sites.

They kick things off by talking about the big news out of Meta that it’s getting rid of fact-checkers on all of its platforms and replacing them with user-generated Community Notes. Mark Zuckerbeg even confirmed that this might lead to more harmful content on the platform.

Spencer and Jared talk about the period when fact-checkers first joined the company, why they’re removing them, and the company’s decision to move moderators from California to Texas.

As a result of this decision, people are leaving Facebook and Instagram.

Watch the Full Episode

What does this mean for publishers, content creators, and digital marketers? Tune in to hear their opinions.

Moving along, they talk about another news item that has the potential to be really big: Google has introduced Gemini 2.0. 

What are the characteristics of this new version? What plans does Google have? And how will this impact us? Do you agree that Google is still the gorilla in the room?

Google was also in the news for sending $100 million to a journalist collective in Canada in exchange for an exemption from the Online News Act. 

Is it a fine? Is it a bribe? Do you agree with Spencer and Jared’s assessment of the situation?

Then it’s time for the Shiny Object Shenanigans. Jared goes first and talks about his Amazon Influencer side hustle so far this January. 

How’s it going for him? What are his plans for 2025? And how much did he make in 2024?

Jared also announces a new and exciting side hustle. He talks about how long it took him to set it up, how he came up with the idea, and what his plans are for this project, but you’re going to have to tune in to hear what it is!

When it’s Spencer’s turn, he talks about one of his Facebook pages, which had its best month ever from the Facebook Bonus Program. 

How much did he make? How does he expect January to go? And how have his plans shifted for this project?

Lastly, it’s time to talk about some Weird Niche Sites.

Jared goes first with All Breed Pedigree, a horse pedigree database. He explains how it works and plays around with its features live. They discover some very cool features and then discuss the stats.

To find out what they discover, listen to the full episode!

When it’s Spencer’s turn, he shares Akinator, a site with a mind reading genie. He gives a demo and shares what he thinks is genius about the site.

What do the numbers reveal? What’s surprising about the traffic? How much does he think it’s making per month?

And that concludes another episode of the Niche Pursuits News podcast! We hope you enjoyed the conversation, learned about the latest news, and feel inspired to keep going with your side hustle or start a new one!

See you next Friday!

Transcript

Spencer: Hey everyone. Welcome back to another episode of this week in niche pursuits news. And, uh, wouldn’t you believe it, but Facebook has gotten rid of their fact checkers. And, uh, so what does this mean exactly? Who does this impact? Why are some people like really kind of angry about this? And I’m imagining other people are kind of applauding this move.

So we’re going to jump into all what all that is. And if any way, does this impact your business? Um, but first of all, Jared.

Jared: Good. First one of the new year for the two of us. Looking forward to it. 2025 off to a bang.

Spencer: Yep. Yep, absolutely. Let’s get started. Uh, you know, with the news, there’s a lot going on.

We’ve got a couple other news stories that we’re going to cover. And of course we’ve got a couple of side hustles. I’ll just say that I had the best month ever with this particular side hustle that I’m going to report on. So yeah, kind of a good way to start out the year is kind of the last month, early few days of the year.

Really, really great for this side hustle. Uh, and then we’ve got two. niche sites, I will simply say that mine is making quite a bit of money. So not only is it weird, but, uh, it’s a big moneymaker. So, uh, we’ll share that here in our final segment of the podcast. Uh, but first. We got to talk about our main headline story here.

If people haven’t seen it, Mark Zuckerberg actually put out a video. Um, basically that Meta Facebook, Instagram, other platform threads, you know, Meta as the company is getting rid of fact checkers, um, Even while Zuckerberg has acknowledged that that may lead to more harmful content that may appear on the platform.

So, uh, let me just share this article. It’s, it’s all over. This one is just on CNN. Uh, that kind of covers the highlights here. And, uh, I’d encourage people to watch this video. Um, I always love seeing, uh, the transformation of Mark Zuckerberg from the nerdy geek to like the cool guy with curly hair and a gold chain.

doing, you know, jujitsu and, and, uh, anyways, uh, so he’s, he’s out in full force, uh, in this video, but a professional as always in his videos. So, um, yeah, they’re getting rid of fact checkers in a way. I still believe they probably have quite a large department of human, um, moderators. Which is a little bit different, right?

They have content that is clearly, um, I won’t go into all the areas, but extremely violent, et cetera. There’s types of content that I’m sure they still have humans pulling that down moderators. Right. Uh, but then there’s other gray area, right? You’ve got politically sort of biased content, um, you know, things that, uh, might, um, You know, target one demographic a little bit more than the other.

It’s, it’s not so much necessarily hate content, but it’s kind of gray area content, right? Is it factual? Is it not factual, right? The, maybe a classic example is, uh, flat earth, you know, sort of propaganda, right? Is that, uh, going to be more widespread on Facebook? It’s kind of that sort of thing, right? That it feels like Facebook’s going to loosen the reins a little bit.

On this type of thing. They’re not going to fact check every news article and, and everything. They’re going to, they’re going to have a more widespread or, or maybe it’s the first thing, uh, community notes. Um, yes. Getting rid of fact checkers and replacing them with user generated community notes, similar to, you know, X, the X platform.

Right. Um, and so, uh, Yeah, it’s at least initially it feels like it’s going to be a little bit more of a free for all pre 2016. I think is when they came in really heavy after, uh, Donald Trump was first elected president. Um, people felt like that election was swayed heavily on Facebook and there was a huge push to make a lot of moderation changes, which.

Facebook did implement and now it looks like they’re going to kind of loosen the reins on that a little bit.

Jared: This gets into so many topics, right? Outside of our world of online marketing, um, obviously a social media platform, but we’ve, you know, I think we can all have a conversation rationally about what’s happening and you know, we’ve seen social media.

And just tech companies in general, right? Not just meta, but we’ve talked, Google has been in the same situation where, um, they have obviously, um, uh, roles to play in the politics of the day and then, you know, decisions to make as a result of it. You talked about meta being the news back in 2016 and again, further in the 2020.

And so this does seem to be the after effects. Of, um, the election and the upcoming, uh, change in presidency, um, it was interesting that they’re making a clear move, as it says here towards community notes, which is, um, again, as the article said, similar to X or Twitter, um, and they have that. So again, if you’re not familiar, like, if you’re on Twitter.

Uh, if something is controversial or not necessarily based on fact, there will be a community note banner that appears. And I don’t know how their algorithm kind of determines when that happens, but it’s not moderated. It’s just kind of notified, if you will. So the, each user can kind of make their own decision about how they feel with the moderation, uh, or sorry, with the, um, the community note there in place.

Uh, Meta or Facebook has been very different where they just remove it. Right. And so the article talks with different quotes, uh, from people that are pretty new to the organization at Meta talking about how, um, now, uh, they’ve evaluated and, and, and just thought that too much good content got deleted or not allowed in the name of, of this policy.

And so that’s a big reason why they were moving it.

Spencer: Yeah, exactly. And of course it is, uh, they, they state this as a, a free speech move, right? They’re kind of embracing free speech. Um, so they’re allowing. More types of content on their platform. Uh, the other big thing that was mentioned in this video, uh, that Facebook is going to be doing is moving their moderation team out of California, which, uh, to, to Texas and, uh, I think basically what they said is that, Hey, people in California, sorry, Jared, um, have, uh, built in bias.

I guess that they’re moderating things that maybe sway one way or another. And to be fair, I think he

Jared: was referring to being in the general Bay area, not necessarily. necessarily California, but maybe I digress.

Spencer: No, I, I’m, California is a very large state, uh, quite diverse. So you are probably correct. Uh, but they’re going to move it over to Texas, which is more, uh, more embracing of the free speech, I guess.

Uh, so anyways, I’ll let people read that, but that is a move. That’s part of Of this news, right? They’re going to be moving that team out of California over to Texas. Maybe, you know, save a bunch of money doing that too. Um,

Jared: I don’t know. What about this story? I like more watching, uh, like you said, the, the kind of modern Zuckerberg on video, uh, or watching you tiptoe around the politics of the story here.

Yeah,

Spencer: yeah, you know, it’s like we need to get around on the dining table without, uh, the microphones and just have, you know, a more, uh, open conversation. I, you know, it’s not like I have strong opinions, but you’re right. There, we have a lot of listeners and, uh, you know, everybody views this differently. In fact, That is one thing that I will say that I suspect just from my own experience.

I remember, uh, a few years ago, and I don’t remember exactly when this was, but there was a huge move by more conservative people to leave Facebook because of the moderation that was happening, all the fact checking. I don’t remember what year, you know, it was, but there was this big move to cancel Facebook, get off.

We’re, we’re moving to this other social media platform. Right. And this almost feels in a way, not only with the change of the political leadership in the United States, but almost a way to woo back these conservative people that maybe did leave Facebook say, Hey, we’re being friendlier now. Um, come on back over.

So it’s almost a business move to kind of get those people back on. But what is now happening? Uh, we have another tech crunch article. that is showing that ever since this announcement,

And Instagram are exploding more and more people over the last couple of days. These are now breakout searches. Like the highest searches, you know, on Google essentially are people looking to how, how to delete their Facebook account. So it probably tends to sway towards political, you know, viewpoints. Uh, right.

That, uh, you either agree or disagree with this move. And, uh, if, You don’t like it. You’re trying to delete Facebook. If you like it, you’re finally coming back after maybe you left for a while. So, um, it’s causing a lot of, uh, apparently movement among people here on the social media platform.

Jared: Politics aside, I think that, uh, you know, provided that you’re not doing anything, you know, way out of bounds, this is probably good for.

Um, it’s probably a good thing because we’re constantly, um, concerned with pushing the boundaries too far, uh, inadvertently, uh, in this case, you know, filters on what content’s allowed to go live and what content is not allowed to go live. I know I’ve heard so many stories about that specifically with meta.

Perhaps not as much about Instagram. Um, and so I think for digital marketers, for, for people who are using these platforms to help grow and market a business, probably overall going to, um, make life a little bit easier for them to do their marketing.

Spencer: Right. Yeah, no, that’s a good point. I thought about that.

Like, is this going to increase the reach of pages and groups? I don’t know, but certainly they’ve got to tweak their algorithm, you know, somehow in order to incorporate all this. So maybe it’s a good thing, right? Like maybe some of our pages for whatever reason, um, we’ll get a little bit more reach. I don’t know.

Certainly if you have like a political blog, right. I think about Tegan Goddard that was here on the podcast, if he’s active on Facebook, His content might get a lot more of a green light because it’s political content. And now that’s, that’s much more okay on Facebook. So, uh, something to watch for and look for certainly if you’re involved on Facebook, uh, but developing story here, we’ll see what happens.

Always makes big news when a company as large as Meta is making big changes like that.

Jared: Our opinion list read on this news article.

Spencer: Yep, exactly. The best of our ability. Uh, okay. Now, let’s move on to our next story. And actually, this is one that could be even bigger, but we just don’t really know. It’s one of those things you have to see it implemented for a few months, or six months, or a year down the road, to realize how big of a story it is.

And so we don’t know for sure, but either way it is big. So Google has introduced Gemini 2. 0, their newest AI model, right? Uh, as we know, Google Gemini powers, AI overviews, it powers so many other tools that are being used by the developers and users, notebook, uh, notebook, LLM, other models that they have are all being powered by Gemini.

And so anytime. You go from like a 1. 0 to 1. 5 to 2. 0. That means that Google feels that this is a big, big update to make that 2. 0 in front of it. And they basically say, Hey, this model is much smarter now. It’s essentially has the ability to almost think for itself, to understand problems or answers to your questions in a more nuanced matter and think several steps.

And so it’s, it’s just much, much smarter. And so what that means for us as users, we don’t quite know yet, but it does say that, um, it’s going to enable, uh, to build new AI agents. Um, right. That bring them closer to their vision of a universal agent. Um, they talk about here that, uh, Uh, no product has been transformed more by AI than search and specifically AI overviews are powering 1 billion people, um, asking, you know, new questions, et cetera.

So with Gemini 2. 0, they basically do expect to use AI overviews in a more advanced manner to answer more complex queries. Um, and to target more countries and languages over the coming year. So that could be a big impact for publishers is that, Hey, AI overviews look like they’re here to stay. Gemini 2. 0 is making it smarter and smarter.

Uh, and, uh, that clearly appears that Google is investing heavily. Into being able to provide a lot of answers when people type them into that query box with AI,

Jared: they told us back in May when, um, they, they discussed Gemini, I believe at first it was going to be where they put all of their efforts. I remember you, I was out this news podcast, which only happens about once a year.

And I remember listening to the podcast was probably a year and a half ago over the summer. And you had listened in on one of the, uh, earnings calls where he talked about, Hey, we’re all in on AI, even though we’re not there yet. We don’t even really have anything public yet. We’re in beta on this. This is where everything is going.

This feels like an announcement almost a year and a half later, two years later, that follows in that vein. Um, a couple of the highlights I have down, uh, 2. 0 is twice as fast as 1. 5. So it’s significantly faster. Um, uh, another thing I was running to this today with chat GPT and I was hitting the token limit.

Uh, I remember we’ve gotten this expanded token size, uh, over and over again, but I still feel like a lot of us do run into that. Um, Gemini 2. 0 has 2 million token context size. And for context, That is 16 times larger than, uh, than GPT 4 right now. And so a couple, those are a couple other kind of crazy things about it.

Yes, twice as fast, but 16 times the token limit of, uh, GPT 4 and I think about 10 or so times the limit of, uh, of Clawed right now.

Spencer: And, um, it’s one of those things that, you know, we hear so much about open AI or Claude, right? These sort of startups that are, um, developing AI and it’s exciting, you know, chat GPT kind of was the first big chat AI agent that we could use and everybody flocked to that, but Google has been working on AI Forever, right?

For a really long time. And they are still the gorilla in the room and they’re developing really advanced technology. Um, you know, I’m not the one to say whose technology is better, but, uh, it’s being implemented across all Google products. And they’re investing billions and billions of dollars into this.

And, um, they’re not letting off the gas gas pedal anytime soon on this. So it’s going to continue to grow. It’s going to continue to get better by the time 3. 0 comes around, who knows what the capabilities are going to be like? Um, so as we. As I sort of alluded to, this news actually isn’t brand new. Um, you know, this is from a few weeks ago.

We just never really had a chance to cover this. The 2. 0 did come out a few weeks ago, but it’s going to take time to really implement that and see how it impacts how we as the end user use it and how Google implements it across all their products.

Jared: Here’s a fun quote, uh, from, uh, the CEO. Uh, if quote, if Gemini 1.

0 was about organizing and understanding information, Gemini 2. 0 is about making it much more useful. That does a very interesting quote, because I think a lot of us agreed that Gemini 1. 0 kind of fell flat a little bit in terms of its usability. Um, I asked, uh, a couple, maybe a month ago now, like on, on, on X, what was everybody using?

Um, You know, on a day to day basis as a percentage of chat, GPT, Claude perplexity, or Gemini. And very few people were actually using Gemini. So it’s interesting to hear him kind of comment about how, like, Hey, 1. 0 for us was about organizing all of our AI and getting all that information into usable fashion.

But it wasn’t very usable. And in fact, 2. 0, it sounds like from his quote is all about making it more usable. And I just wonder if I will start using Gemini more now as a way to. You know, as a result of it being 2. 0,

Spencer: right? Maybe. So, uh, it, it really is exciting. Like we’re not an AI podcast, but just the future of the world and all the books and all, everything I read, right.

To sort of stay on the forefront of technology, technological advances, like AI is the future and to see like, we’re right in the middle of it. Of companies making very large leaps and bounds. Google being one of those, um, how it’s going to impact our life in the future, beyond just our business, like we’re starting to kind of grasp what that’s going to look like, but five or 10 years from now, like things are going to just be so advanced and impacting everything that we do.

Um, it’s kind of fun to, to follow along and be able to comment at least a little bit on it. So. Fun topic.

Jared: We’ll be talking about Gemini a lot more, I think, in 2025.

Spencer: Yep. Yep, absolutely. Um, and as always, we can’t stop talking about Google. Uh, they do a lot more than just come up with a Google Gemini and AI agents.

Uh, they also got to pay fines every now and again. Um, so Well, it’s not more like a bribe almost. And actually, that’s a good point. It’s pretty much a bribe. Yeah. Um, so basically we’ll, we’ll explain here, but, but Google has sent a hundred million dollars, uh, to a journalism collective, right? Uh, this is in Canada.

Um, basically, uh, Canada passed something. Online News Act, um, is what it was,

Jared: and, uh, 2023, too, by the way, I believe they passed it. So this, the act isn’t new. What happened recently is what’s new. Yeah.

Spencer: Yes, exactly. Um, they, they passed the Online News Act, like you said, 2023, uh, and Google didn’t like it.

Because they would have to start paying for all the news content to be hosted on Google anytime they showed, you know, online news from Canadian, you know, journals or magazines or websites, they would have to pay for that, like have a user fee, and they didn’t like that. And so they sort of, I imagine, right, there was a lot of backdoor talking.

And, uh, in order to become exempt. From that loss, Canada passes the law, but Google finagle their way to say, you know what, Google should be exempt from this law. And in order to be exempt, we’ll pay you 100 million, uh, to go to this, uh, Canadian news outlet collective. So that’s, that’s the news is that Google has paid a hundred million dollars to this sort of, um, third party collective, uh, so that they don’t have to follow the law.

I mean, that’s, I mean, that’s really what’s going on here. Right. Uh, yeah, the gatekeeper, the gatekeeper. Right. So as long as you’ve, you know, donated your funds, we won’t look, we’ll turn the other, you know, we’ll look the other way, you know, as, as far as this, uh, law that was passed. Uh, and, uh, the committee, I guess it says the committee sort of steering all this is 12 independent media outlets.

Right. Um, so it is, I mean, it’s publishers probably mostly, uh, larger, um, Canadian publishers, right? Uh, but what they get, they’re estimated to get, they’re gonna disperse all this funds the a hundred million dollars, uh, to receive 13, almost $14,000 per full-time. Equivalent journalist.

Yep.

Um, broadcasters will receive about 6, 800 per eligible worker, small print and digital outlets can expect to receive about 17, 000.

Per journalist. So there you go. Um, some Canadian, um, you know, news outlets are going to be getting these funds dispersed to them out of this a hundred million

Jared: dollars. I feel like I’m now drawing these comparisons everywhere. And it started a couple of weeks ago, Spencer, when we were talking about your Facebook bonus program and how you made a bunch of money.

But then we looked at the fact that really you’d gotten your Facebook stuff in front of like three to 5 percent of the United States. And so it didn’t feel like very much money anymore. Right. Right. Yeah. I think it was last week. Or the week before I was talking about my Amazon influencer sales in December and I made a bunch of money.

And then I realized that, uh, I calculated the revenue that I made Amazon. It was 1. 4 million. I’m like, boy, it doesn’t feel like I made very much money anymore. And a hundred million sounds like a lot of money. But then when you start to think about these companies employing these people to make this content, 13, 000, 14, 000.

And all of a sudden, you know, it doesn’t feel like very much money anymore. It’s not like anybody’s getting rich off this.

Spencer: No, no, I don’t think so. It’s not like one guy that, uh, you know, is a solopreneur is getting a hundred million dollars. So nah, you know, it’s going to be, it’s going to come and go within a few months.

They’re going to pay their employees and maybe they got a little extra in the bank. Um, but it’s a small win for him, right? They fought. The, the, the big gorilla, uh, of Google and, and they won, they had a small win. They are actually getting paid for their content. So will that trickle into the United States?

Will it trickle into other countries? I know that other countries are certainly in Europe and certainly Europe. Yeah.

Jared: European, you know, this probably is a landmark case for them to, you know, hopefully also. Score financial, um, financial, uh, aid and assistance for it.

Spencer: Yeah. So more to come on this, you know, we’ll keep talking about it.

Uh, share what we know, but, uh, just interesting, right. That, that companies are getting paid for the news that they share, uh, to be published on Google. So you kind of brought up, um, side hustles, right. Just, you know, briefly there. And, uh, that’s our next segment here

Jared: as a host. I just always think in transitions, you know,

Spencer: We’re going to do it.

We’re going to transition right into our side hustles. And as I teased, you know, I’ve had a pretty big win my biggest month on, um, my side hustle, but Jared, I’m going to let you go first. Uh, what do you got going on?

Jared: Oh boy. All right. A couple of things that I thought I’d point out. So normally. Uh, it’s the second week of January.

I’m probably not talking Amazon influencer for a couple of months because we know that in an e commerce space and Amazon being the biggest one, uh, sales really drop off in January and February. Yeah. You’ve got your, you know, niche stuff that sells better like health and, um, uh, that sort of stuff in January, but really, Most of the retail world kind of disappears, you know, until later in the year.

And so last year, my earnings on Amazon Influencer dropped accordingly, right? I had like over 4, 000 in earnings in November, over 4, 000 in December. And then Under 1500 in January, they rebounded, you know, by March, they were back up to the 3000 or so dollar mark. But so I went into January this year, expecting obviously the same, I mean, buyer buying patterns haven’t changed that much over the, over the years and stuff, and, uh, I, I just everyday wake up and I’m like, what is going on?

So. Today’s January 9th. That means we have eight days worth of data, and I’ve made over 1, 100 on the Amazon Influencer Program in January.

Spencer: Wow, you’re way ahead of

Jared: last

Spencer: year.

Jared: That put, I mean, January last year was under 1, 500, so I could break January last year within the next couple of days. Right now I’m on pace to do well over 4, 000 in the month of January.

Um, so I’m sure people who put a lot more time and effort into influencer might know why maybe it’s a carousel thing. Maybe they have, you know, uh, more videos in the carousel or, or, or, or maybe it’s just a me thing. And a couple of my products are just doing really well in the month of January. I honestly haven’t even looked.

I’ve been busy with other things, but wow, what a, uh, an, I expected, uh, you know, Q4 to be good and my December earnings to be good and stuff, but I was not expecting January to be going so well.

Spencer: That’s awesome. That’s a really good sign. Um, have you been publishing any new videos? I know you did some, um, around, um, Thanksgiving and maybe over Christmas.

I can’t remember.

Jared: I did some in November. I recorded some. Since January, since January started, I haven’t uploaded them yet because I’m just waiting to do all of them at once, so I’ve recorded a few, I’ve got a few more to record for this month, um, but if you just look at straight uploads, I haven’t uploaded anything since right before Thanksgiving.

Spencer: Yeah, okay, um. So if you were to look to the rest of 2025, you know, not necessarily like goal setting, but, uh, what are kind of your plans for the year? Um, you know, are you going to go bigger with Amazon influence? Are you going to keep it status quo? What are you

Jared: doing? It’s funny you ask. I, um, every month send out a recap, uh, to my, my newsletter about, about Amazon influencer and where it’s at.

And at the bottom, I was like, what am I going to, you know, it’s kind of the big question, like what, what does 2025 look like? And I said, and I’ll say it here, the exact same as 2024, I’m not going to change a thing. It worked so well in 2024. I think that we did see between you and Thomas and myself, the only real difference between the three of us is that I was publishing, you know, 30 or 40 videos a month, pretty consistently.

And you guys both took your foot off the gas, which is fine. Let’s put your time towards other side hustles, as you both said, but your earnings dropped a lot. And mine kind of stayed about the same. So I’m quite happy doing 30 to 40 videos a month and keeping things about where they’re at. It would be very difficult for me to scale any bigger because I’d have to find new ways to get access to a bunch of product, which is possible, but it would take a lot of effort.

And I think I’m really happy just continuing to do videos about The stuff that we get and, you know, when I have time pop down to the neighbor’s house or my parents house or something like that.

Spencer: Yeah. Do you happen to know off the top of your head, roughly how much you made in 2024?

Jared: Yeah, I made over 40, 000 somewhere between 000.

Spencer: Okay. All right. I mean, that’s a, that’s a full time gig. I was going to say for some people, you know, that’s, yeah.

Jared: That’s uh, that’s, you know, it depends what country you’re in, obviously depend on what state you live in the United States. I mean, that changes exactly how far that goes, but that is full time income for a lot of people.

And certainly great side hustle income. So very happy with it. But, um, but I wasn’t expecting that, uh, in January. So I did do something this week, uh, that I was going to talk about that was going to be my feature thing. Uh, I launched a side hustle this week. Of course you did. Uh, that’s awesome. So, um, a little bit bizarre, but this is going to tie nicely with our weird niche segment.

I am, I finally got fed up. I got tired of us talking about all these really, really niche calculator websites that are getting bucket loads of traffic. And so I purposed. In 2025 that I’m going to, I’m going to publish and start five calculator websites throughout the year. And I got my first one live this week.

Spencer: That’s awesome. Five for the year. And how long did it take you to launch this one that you’ve launched?

Jared: Uh, so, um, it was, uh, Monday night this week. And we got the kids to bed and my wife’s like, I got a bunch of stuff to catch up on. And I was like, Oh, I thought we were going to hang out. And I was like, okay, cool.

I was like, what do I do? And I’m like, let’s see if I can crank out this, this calculator website tonight. So myself and chat GPT, I had it live in about an hour and 15 minutes, did a little bit of troubleshooting, um, added a bunch of CSS to make it look nice. And it was live, you know, and tested by that night.

You gotta be kidding

Spencer: me that fast. Yeah. Yeah. And you know, I, we’re not going to share the website, but you did share it with me before the podcast and it, it’s a nice. Website. I mean, it’s simple, but it’s clean, right? It’s quite obvious what you’re supposed to do. Frankly

Jared: speaking, it looks a lot nicer than most of the ones we feature that are getting tons of traffic.

Spencer: That’s a good point. That is a good point. I mean, yeah, it doesn’t look like it was built in 1999 or anything, right? It, the bar is low. The bar is very low bars, pretty low with calculator websites. Right. Um, so it is a nice looking website. So. What’s it built on like, is it WordPress?

Jared: No, it’s just an HTML install.

So I didn’t even put WordPress on the side. I just dumped the HTML code

Spencer: straight. Yeah. Give me the code and you copy pasted.

Jared: Just copy pasted it in, didn’t even do a WordPress install. I suppose I could, if I wanted to add more pages and make it a little bit more WYSIWYG and easier for people to update, but it’s just HTML.

Wow.

Spencer: That is, um, gets the wheels turning. Um,

Jared: so I don’t even, I don’t really have a great plan for how to get this. Okay. No tons of traffic to be fair. It’s a very niche down topic. Um, it’s like a niche of a niche of a niche in terms of calculators. So I don’t anticipate huge traffic. The reason I want to do five is I want to do five.

And we’ll call them lower competition, not high search volume, but lower competition. And just like watch and learn and see if I can pick up anything that works versus doesn’t work. And then once I learn a little bit more, eh, maybe go for something more difficult or more competitive. But, um, and the reason for five is because like, if I just do one and it goes nowhere, it might’ve just, you know, as we know with, with websites these days, especially ones you’re not putting a lot of time and effort into, it could be any number of factors.

But if you do five, you can kind of see if like one catches and, you know, you just get a little bit, a little bit more irons in the fire

Spencer: and to give people an idea. I mean, this is essentially an exact match domain, right? Good point. Yep, for sure. Um, I assume you kind of looked at this keyword and said, Oh, that’s available.

Let’s, let’s do that.

Jared: That was my first choice. And I was like, Oh

Spencer: yeah.

Jared: Maybe I should do this project.

Spencer: Yeah. So, um,

Jared: to give people an idea, like what I did was I, first off took all of the, uh, calculators we featured in the weird niche, uh, segment. I put them into a doc. I did my own, uh, Over the last couple of months, I just, every time I needed to calculate something, I’d be like, Oh, and I go dump that idea into this doc.

And so over the course of a couple of months, I had a list of about 15 or 20 different calculations or calculator websites, and then I just dumped it into chat GPT and started brainstorming with it.

Spencer: That’s awesome.

Jared: Man,

Spencer: you’re so efficient and effective. You’re like Efficient, not always effective. Well, we’ll find out if this was effective.

We’ll find out. You know, at some point. Everyone will find

Jared: out how effective I am over the course of the next year or so. Yeah,

Spencer: you’ll have to share. We’ll all check back in on you.

Jared: But efficient, yes. I was like, if we’re going to do this, and ChatGPG makes it so much easier. I’m sure a lot of people listening have all the chops needed to make a website like this.

But I don’t. That’s so cool. And, you know, it’s, it was amazing when I just dumped it on there and then I went to use it and it worked. I was like, Oh my gosh, I can’t believe it.

Spencer: Yeah. You know, I’ve, I’ve had, I’ve got at least two or three, like what I would call pretty decent ideas of very simple websites that fit in the weird website category.

They’re not calculators, but they’re kind of similar that, um, gosh, with chat GPT, I could probably do it all myself in a few hours.

Jared: Yeah. Right. I mean, like literally when I say an evening, I mean like an evening after the kids went to bed kind of evening.

Spencer: Yeah. Wow. Uh, awesome. That is so cool. Um, we will check back in on this when you’re ready to share.

Uh, but, uh, yeah, for sure. People follow along. Jared’s doing good stuff over here. If it

Jared: goes really well and I get a little bit of a mode around it, I would, I don’t think I’d have a problem sharing it, but at this point it’s such a baby site. Like, you know, I think I’ll just keep it private for now and share about it from a, an anonymous standpoint.

But I think a lot of people will still be able to learn a lot just by updates in the future. So I think so. That’s

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Transform your content strategy with Link Whisper. Start linking smarter, not harder. Use the coupon code podcast for 15 off. Head over to lakewhisper. com and use coupon code podcast to get 15 off. Uh, well, very good. Uh, so I, uh, am going to share my tip. Um, side hustle and, uh, basically I’ve talked a lot about having a Facebook page, um, for a long time.

I’ve, you know, I’ve had the Facebook page now for basically a couple years. And, uh, in the month of, uh, December, It was the best month ever, uh, for this particular Facebook page. Yeah. Right. Uh, and the way it works, it’s really rolling 30 days. So I think the last day was like January 5th of, of my pay period.

So it’s, you know, real, real fresh. Um, it made, let me look at my notes here. 4, 812 from the Facebook bonus program. So that’s all from Facebook right now, people that follow along. We’ll remember that I did create a website for this Facebook page. That was the original goal is a use Facebook, drive a ton of traffic over to my website, and then I’m going to make money on my website.

Well, I’m not doing that anymore. The bonus pro I got accepted to the bonus program, you know, six, eight months ago. And that’s been going so well that I’ve just like forgotten about the website at this point, because you know, at its peak, the website was making two, three, maybe 400 in a month. And it’s like, I’m just gonna promote everything we can on Facebook.

I don’t have to get them to click. Anything or go anywhere. If something can go viral on this Facebook page, we’re going to share it. And, uh, we we’ve really honed in our audience. What’s working well, we’re getting better as we do it and it’s, it’s paying off. Um, so just shy of 5, 000 over the last 30 days and this month.

I mean, I’m only since the fifth, right? Four days, uh, is on pace to do better now after four days, it’s not a ton of data and Facebook is, you know, so fickle that, Hey, but we are doing really well. The first four days, hopefully that keeps up. We’ll see. It’d be great to crack the 5, 000. Per month mark. And it’s still, it’s, it’s just mind boggling to me.

Cause this started truly as a side project with my kids that I did not expect would go anywhere. Um, my kids gave up after a couple of months and here I am, you know, I’ve got this side hustle that I’m running and, uh, almost 5, 000. So I love it.

Jared: Huge win. You were saying, uh, one or two times ago that you were like, man, I’m kind of jealous.

I did. I didn’t do more Amazon influencer stuff. I mean, Um, that’s like right up, we almost equaled each other in earnings in December between Amazon influencer, which is kind of where I put most of my side hustle effort this year. And Facebook bonus program is where you put most of your size. I mean, it’s just ironic that last year we were neck and neck, uh, pretty close.

Uh, you beat me by a little bit and this year we were neck and neck and I think I beat you by a little bit, but it was all right within the same ballpark.

Spencer: Yeah. So, yeah, you just got to do what’s working for you. Go all in on whatever side hustle you have. Um, but it, yeah, it’s hard not to get jealous of what others are doing.

It’s like, Oh, I wish I would have done more of that, but I love seeing what’s happening here. Um, I, I don’t know where it’s going to go. There’s, there’s opportunities to do different things, whether that’s bringing in sponsors, uh, on the page is getting enough traction now. Um, building an email list is, is one potential.

Or, uh, crazy would be to start like a YouTube channel surrounding this idea. I think there’s opportunity there, but that’s a whole other ball game because I’d have to really ramp up a whole new process, but I’m thinking about it. It’s like, okay, well, if it’s making 5, 000 a month. I’ve got a little money to spend.

I could hire somebody to run a Facebook, to run a YouTube channel or to run a newsletter or whatever. Um, so yeah, I’ll keep sharing updates, but, uh, yeah, Facebook, the Facebook bonus program is still working really, really well. Here’s a potential

Jared: one question I have for you. It doesn’t need to get answered and I’ll ask it from a high level because you probably have to kind of analyze the numbers more than you could do at a glance here live.

But maybe you would have looked at it. I’m curious if you think your earnings went up so much because I remember the previous high before was in October, I don’t know, 35, 3800. So this is definitely like a new stratosphere, right? Like at least 25, 30 percent higher earnings. I think they went up more because RPMs.

I’m using air quotes because it’s not an RPM methodology on Facebook bonus program. But in essence, like you had the same amount of traffic, you had the same amount of impressions and they were paying more for that during this time of year when advertisers are spending more. Or do you think it’s more related to the fact that I think a lot more people spend time on Facebook over the holidays because they’re kind of off work, they’re kind of sitting around and so they’re just on.

Your page more and thus you get paid more RPM going up or kind of more, just more people on the page.

Spencer: I feel like there was a little more people, uh, on the page this go around. We had, um, more content hit big, right. If, um, and you’re right, I don’t have the numbers right in front of me. But I do feel like there was more views on our content, more interaction.

Um, so I think that’s probably what it was, but it certainly could have been a combination of more advertisers essentially spending more, right? Because it’s the Q4 end of the year. And so that maybe helped as well. So,

Jared: yeah, it’s just so interesting as people, as this bonus program ages, you know, and hopefully it stays around for a while and content creators continue to get.

Uh, paid for their, for keeping people on Facebook. But as it starts to be around for a while, people are going to start to be able to connect the dots and kind of learn more advanced strategies for, Hey, this time of year, you know, this is what, this is what we see. So do more of this, do more of that this time of year, you know, do a little bit of this.

So it’ll just be interesting to see people start to connect those, uh, those data points.

Spencer: Exactly. So, uh, so that’s our side hustles, but, uh, of course we’ve got a couple of weird niche sites to share. Uh, one of my favorite segments, um, you know, I’ll give a tease to my own YouTube channel. Like I just today released a video.

Um, exploring four different weird niche sites and kind of talking about how much money they make. And that was inspired by this section that we do. So I finally created a video on the niche pursuits, YouTube channel. And, uh, it’s doing pretty well. People like these weird niche sites.

Jared: Well, we knew that already.

You know, we knew

Spencer: that we’ve tested. Are you

Jared: featuring four that we’ve already covered or these four brand new ones?

Spencer: Uh, they are mostly new. I think one of them is one we’ve covered and the others are not.

Jared: All right.

Spencer: Yeah. So people can, can go check that out. So, uh, Jared, do you want to go first?

Jared: Oh boy. Okay.

So last year, last week. I talked all about a weird niche that I had no knowledge about. We’re going to do that again this week.

Spencer: Cause that works so well.

Jared: Yeah. So again, I’ll navigate through a topic I know nothing about, but, um, this was shared with us, shared with me by someone on Twitter. Thank you very much.

I didn’t write your name down. I apologize, but you know, you’re, um, all breed pedigree. com. So first and foremost, my calculator website looks better than this because I think this was built in 1999. Um, and, uh, it’s. I’ll tell you, so it’s about horses, if you’re wondering, we have this horse theme here. What is it?

Probably our third or fourth horse sight over the last couple of years. Hey, fascinating topic. Yeah, it’s good. It’s good. It’s all good. Um, so as near as I can tell, it’s a horse pedigree database and it’s a database of more than 6. 4 million horses from around the world. It covers all breeds. You can pull up the pedigree for any horse in the database by entering its name in the form above.

Um, it’s got a lot going on. Uh, it is archaic looking site if you’re, um, if you’re looking at there, uh, we’ll talk about the ads here in a little bit and the monetization methods, um, cause it’s interesting, but um, uh, let’s just take it for a little bit of a test drive here, Spencer, if we could. So in the upper left, I want you to type the word, uh, Morgan into this search field.

Now, Morgan, as I’ve come to realize from a little chat, GPT work is a breed of horse. Okay. You know, kind of like thoroughbred is a breed of horse and so if you search enter their hit enter, whatever you do to get the query to load. Um, I mean, look at this. So you can see, um, every hit of now it’s by name though, but every, uh, uh, uh, I guess pedigree horse.

Named Morgan, the year I think it was born, um, it’s sex, and then it’s, um, it’s, uh, it’s parents, basically, and it’s, it’s this fascinating web of documentation of horses, uh, according to their numbers, they have over 6 million horses documented in this, uh, in this database.

Spencer: This is interesting, so I’m just looking, and I’m not an expert either, right, but it looks like there is a breed, so there actually are some, some horses with a breed of Morgan that also are named Morgan.

Yes, correct. I thought I was searching for the breed Morgan,

Jared: but I ended up getting horses named Morgan that are also the breed Morgan, along with other types of breeds.

Spencer: Yep. Interesting. So a sweet, uh, a horse named Morgan with this, that’s a Swedish warm blood born in 1977. And then you can click on the sire, Inferno 13.

So look at

Jared: this, I’m glad you clicked on it. So now he clicked on the parent, one of the parents. You got basically like a family tree here.

Spencer: This is incredible. All the way back to 1921 or whatever. 1918, 1915. Wow, I mean I, I guess I knew that horse breeds were a big deal when you’ve got racehorses, right?

Yeah. But they have been tracking this I mean serious documentation for over 100 years I

Jared: mean i’m just saying this off the cuff I have no idea and i’m probably wrong, but I don’t feel like i’ve ever seen anything like this for humans I don’t think I could do my family tree this easily

Spencer: Yeah Yeah, I mean i’m sure it exists somewhere but anyways it exists it exists but um This this is serious.

I mean

This is real. I don’t, I don’t know where they get this. Like, do you have any idea? Like, is it this website that’s collecting all the data or are they pulling it from

Jared: somewhere? The only thing that I could surmise, thanks to chat GPT is that, uh, pedigree horses are registered. And so you have to register them or you don’t have to, but I guess you do register them.

And when you register them, you submit this information and it must go into a database somewhere. Yeah. By the way, some of those, if you click Spencer, have photos available too. Oh, it’s with the Red Star. Anything with the Red Star has a photo available, so you can kind of click on a i the red. Oh, I clicked it.

Spencer: Oh. Let’s see here. We don’t know what we’re doing here. Well,

Jared: that’s what’s supposed to happen. Well, whatever. Oh, there we go. There’s, there’s a photo

Spencer: is Oh, yeah, yeah, yeah. I had to click on the icon. Oh,

Jared: it’s okay. Wow, that’s, there it is. That,

Spencer: that’s 1921 . 1921. Interesting. I don’t know where you get the other photos, but well, look at that.

Jared: There’s supposed to be in there

Spencer: and then hover over there. You go. That one’s that one’s not working broken. Yeah. Uh, 1881. They have a photo of it. Oh my gosh. That is from 1881. It is from 1881. We could just keep going. Uh, because here, 1831, Glencoe. And there it is. Oh my gosh. We’re almost in drawing. Like, is that a drawing?

That’s like pre civil war. That’s incredible. 1790. Like, okay. We could just be here for hours. Like how far does this go?

Jared: 1790.

Spencer: Wow. 1790. That’s a drawing. Look at that. Well, they didn’t have cameras back then. No, they didn’t. It was like 18 1790. 40 ish, when daguerreotypes first came into play. But I

Jared: should know that as an ex photographer, this is incredible.

Wow. This is 1970 new market. Second spring in 19, 1794, I’m sorry, 1790, not 1970. King’s played at Salisbury in 1796. Well, we can

Spencer: keep going. Like every time I click on this, it’s going to go back further. 17, 15,

Jared: there’s 1670.

Spencer: Yeah. So we’re still going, Oh, that’s a 1633. That’s as far as this thoroughbred lineage went.

Wow. That, that might be further than your own personal genealogy, Jared. That is very possible. How does that make you feel? Like this horse is tracking it’s great, great grandparents more than you are. Potentially. So

Jared: this is fascinating. So it makes a little more sense, I guess. I mean, monetization, you see a couple ads.

You got a, a banner, uh, in the header, you got a banner in the, I guess we’ll call it footer. It’s not really footer, but a banner on the page below the genealogy. And you got a banner on the right side. So you got a couple of banner ads, but they have a membership, um, or a subscription service. So you get a free service.

And again, I don’t, I, this is where all my knowledge breaks down, but the free service comes with some stuff, a simple five generation pedigree, no detailed information, uh, progeny reports, photos. A bunch of words. I don’t know how to pronounce with a subscription service. You can pay 10 bucks for the month, 20 bucks for four months or 50 bucks for the year.

And then you get a lot of stuff that I don’t really know much about line breeding reports, hypothetical matings, female family, um, five to nine generation pedigrees anyways. So, uh, And if you want, you can pull up the, um, the, uh, Ahrefs for it. Uh, this is not a small site. If you took a look at it and you’re like, Oh, this is just some small niche looking site.

Granted. We know how deep it goes, but this is a DR 79. Wow. Um, you’d expect it to rank for more keywords, only 40, 000 plus keywords at that rate. But you can also look and see, I don’t know if it’s up on your screen. Let me see. Uh, yeah, it is. Look at that. Um, look at that jump there in, uh, early 2024. Oh yeah.

And doubled in traffic. Um, it doubled in traffic. So most of it, uh, most of its best keywords are for its brand name. So clearly people are searching for its brand name and, uh, that’s kind of the best keywords it has, but it does rank for various pages and various search queries. So you can see there it’s a DM sissy heyday.

Uh, it looks like a search query for URL. Frank’s number one for that. I don’t, I don’t know why, but that’s a searched name for a horse. Maybe a famous horse, um, rising sun eight, you know? So, uh, it’s, uh, it’s interesting. It, it, it, it, I won’t get too far into it because I’d be guessing on how the database works, but it, it, it looks like because it’s done a lot of pages and indexability is probably why it doesn’t rank for that much.

Um, for that much.

Spencer: Yeah, man, that’s a fun one. Good find.

Jared: I, I, I, when I first opened up, honestly, I was like, I don’t even know what to do with this site. I had to kind of like, figure out how to search for what I wanted to search for and stuff. But once I started searching. Yeah, we apologized

Spencer: to all the horse people out there that, you know, we look like idiots, but, uh.

We’re not horse people apparently.

Jared: Yeah, I was telling brooks last week You got to really humble yourself if you’re going to host a podcast on weird niches because you

Spencer: never know what’s going to come up I know we we look at it all. Uh, what do you got for us

Jared: spencer? What do you got for us?

Spencer: All right.

Well, that was that was pretty good. That was pretty good. That one’s fascinating. Actually. I kind of like that one. That’s good Um, so this one, you know jared have you ever wanted to ask a genie a question? You And have it guess what you’re thinking of. Um, that’s, that’s what this website is. It’s a Akinator.

com and it’s a little mind reading genie.

Jared: Oh my.

Spencer: You come in here and you, uh, you hit play and you think of something. So let’s, you know, we won’t, maybe we won’t do a whole thing. I got a calculator sitting here. So we’re going to think of a calculator, right? You say, okay, yeah, it’s an object. Does it work with electricity?

Uh, yes, it’s got a battery, right? Does it contain, no, anyways, you go on and on. No, it’s not bigger than a guitar. I, we won’t go through the whole process here, uh, except maybe we’ll skip this one. Um, all right. And then eventually. It hopefully guesses what you’re thinking of and it just goes through a series of questions and, uh, you know, it, uh, each what’s just fascinating with this is that with each new sort of click, like new ads are being displayed, like it’s essentially a new page view.

Right? And so it’s just genius here. Like I’ve already looked at like seven or eight pages.

Jared: Yeah.

Spencer: Um, do I have to charge it? Well, not exactly right. Anyways. It, it asks, oh, is a battery powered? Right. So anyways, eventually it’s gonna get to my calculator. Right? We don’t Have you, have you gotten

Jared: it to get

Spencer: to be successful yet?

I did get it to be successful, uh, on one of mine, I think I thought of a phone, like something super easy, right? Yeah. Yeah. And, and it did. Yeah. It says, you know, Hey, is it a phone? What, what do you think

Jared: it’s using to run this?

Spencer: I, I don’t know. This is fascinating,

Jared: especially if now we want to

Spencer: see, is it used for school maths?

Oh, it’s getting closer. Does it involve stick figures? I don’t know. See, it usually rambles for a while, right? I don’t know if that’s a trick to get you to get more page views, right? More display ads. Um, is it from Russia? No, it’s not.

Jared: Look at that. It’s a new ad every time.

Spencer: Yeah. I don’t know if it was invented by a Frenchman.

You know, a calculator. I have no idea. I probably should have said, I don’t know. Does it calculate numbers?

Jared: Yes. Oh my gosh.

Spencer: I don’t know. I don’t think so. Okay. It’s, it’s apparently not getting any. It was getting so close. Just guess calculator. Well,

Jared: I have to admit, just to even get that close within a half hearted podcast live attempt is pretty amazing.

Right. so much.

Spencer: Yeah, yeah, so I looked at the numbers like It’s mind boggling how much traffic this thing gets. Okay. I just kind of stumbled on this. I’m like, okay, it’s a cool little thing. No, it’s not just a little thing. Look at this chart. 2. 9 million organic visitors off less than 15, 000 keywords. Off less than 15, 000 keywords.

A lot of it is branded search. So a lot of people are coming back a time and time again, uh, to this, but this doesn’t even include like direct traffic, right? Like a trust doesn’t include direct traffic or social, um, or social, right? So it might be getting a lot more than 3 million visitors a month. Um, I had similar web pulled up somewhere, but it’s some crazy, like almost eight page views per visitor, right?

Well, Cause you asked so many questions. And so when you do the calculations on the math, like this thing is probably based on what I looked at, this thing is probably making more than 80, 000 a month from display

Jared: easily, easily. Yeah. That many ad loads combined with that much traffic.

Spencer: I

Jared: mean, it’s just gotta be amazing.

Spencer: So, and it’s just, I mean, it’s the, that’s all it does. I mean, that’s it. You know, we S we saw the website. There’s really nothing else to it. You just ask it a question, think of it in your head and you play the game. It’s kind of, it’s like playing 20 questions of with a friend. You can just do it with this genie Akinator.

Uh, so, so

Jared: I’m on the FAQ page. Akinator uses the program Lemule. L-I-M-U-L-E published by elo kents.com. E-L-O-K-E-N-C e.com. The algorithm we use is an original creation. How we created it is our little secret .

Spencer: There you go. They’re a little secret. Um, I don’t think I’m gonna ever get it. To guess calculator.

I was hoping we can do it. Does it contain corn? Okay, like okay, maybe it’s not as smart as I thought it was I think the genius part is that you keep clicking more and the website just makes more money

Jared: because every time you click another They get to load some more ads for you

Spencer: Their, their algorithm is genius is, is what it is.

So, so there you go. That’s my weird niche site. It’s making a ton of money. It makes me think about like, we’ve talked a lot about calculators. We have talked about games, uh, before, and this is a great example. Like, can you think of like a little weird game, just something fun that, uh, there’s probably chat GPT could help you create some fun little quiz thing or game or whatever.

You could probably have it up in a weekend, not, maybe not this, right. But something that’s a fun little thing you could do.

Jared: I mean, I was just like, you could kind of almost niche down, like, think of a, think of a location in the world. And then, you know, like that’s makes it a little bit easier for you to program it.

Right. And

Spencer: yeah,

Jared: and at least that paid that way, you’re only dealing with like. You know, physical locations in the world and, and, and you could probably make something like that pretty quickly.

Spencer: Yeah,

Jared: I would think so.

Spencer: Um, so there you go. People out there, like this website is up. It’s still active. It’s still getting millions of visitors every month.

So there absolutely are like these just weird little niche websites that you can build that people will come to. They’ll use, you make money from ads. Um, I got it. This is just another example. You

Jared: can call it the locationator.

Spencer: The locationator. Ooh, there you go. You better build that. Uh, before somebody, you know, I’ve got about the podcast,

Jared: got about 12 hours to go grab that domain before this podcast goes live.

Ooh, that’s right.

Spencer: Well, there you go. That’ll be your next side hustle that you share. Um, you know, so we’ll wait for that next week. I’ll add that to the end of my five calculator websites for 2025. So awesome. Well, there you go. Hopefully that is a little bit inspiring or at least just educational for people.

You know, both the sites that we shared our side hustles. And of course the news, uh, as we always do, things are ever evolving with Google, with Facebook, with everything else in the digital marketing world. So thank you so much, everybody for listening along. Really appreciate it.

Jared: Have a great weekend, everyone.

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