The Ability for Casinos to Concentrate on Core Business Activities
Outsourcing marketing to others simply makes sense. If your core business is selling cakes, your main goal isn’t to have amazing images, videos, and social content to try and market your business – that’s just to help you sell products. If no one on your team has that experience or the ability to upskill, you’d hire someone a couple of days a month to help you.
The same goes for casino marketing. The core business here is making money from casino games. Now, while a casino might have a bigger team, and so have a marketing department, there are probably more marketing goals than they can achieve internally.
The slice-of-the-pie model that affiliate marketing works on to deliver profits to marketers is also a win-win situation. See, while you’d have to pay a marketer for your cake shop, affiliate marketers get a sum or percentage on each customer or customer spend at the casino. This means that casinos have no up-front costs if the marketer doesn’t get any business.
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