November 30, 2021

Seeking nominations for the top affiliate marketing programs for social-media influencers

  • Insider is compiling a list of the leading affiliate marketing platforms for influencers. 
  • We are highlighting the top networks which offer high commission rates and access to top brands.
  • Please submit your ideas or nominations through this form (or below) by August 26.

Affiliate marketing is one of the many ways influencers make money on social media. 

Whether it’s sharing links in an Instagram Story or a discount code below a YouTube video, affiliate marketing allows creators to earn a cut from the sales they’re driving with their content. 

For instance, Vi Lai, a skincare influencer on TikTok and Instagram with hundreds of thousands of followers, told Insider she was making upwards of $5,000 a month through affiliates. 

One of the skincare brands she frequently promoted on her social platforms was Paula’s Choice. But the brand’s affiliate program doesn’t just exist on its own. Paula’s Choice, like many other brands, relies on a third-party affiliate marketing platform that provides tools and insights. 

Paula’s Choice uses Impact, an affiliate marketing platform that works with other brands like Walmart, Airbnb, and Savage X Fenty. But platforms like LiketoKnow.it and ShopStyle are also popular among influencers.

In recent months, some of these platforms have tested out new tools and features, such as MagicLink’s Text2Shop program, which lets influencers text subscribers with affiliate links and codes through a product developed in partnership with Community. And social-media companies themselves, like Instagram and Pinterest, are paving their way in affiliate marketing with their own native tools and programs. 

As the affiliate space heats up alongside the buzzy “creator economy” in general, new platforms are emerging and new favorites are coming out on top.

Insider is highlighting these leading affiliate marketing platforms and networks in its second annual list.

We want to hear from you for nominations of the top affiliate platforms and companies. Please submit your ideas through this form by August 26, or enter the information below:

The list will be determined by Insider based on our reporting and the nominations that we receive.

The rankings will factor in which networks offer high commission rates, access to top brands, robust tools, and their impact on the space broadly.

Check out last year’s list of the top 11 affiliate marketing networks that influencers use, here.